What profession were you in before you started creating content, and when did you decide to take the plunge?
I was a choreographer and taught dance before diving into content creation. I made the decision when I realised I could combine my passion for dance with entertaining content and saw an opportunity to connect with a wider audience.
When you started content creation, did you ever think you’d grow so much?
Honestly, I didn’t imagine it would grow this big. I started with passion, and the response was overwhelming. It still feels surreal at times.
Any tips for budding creators? How is it different now than it was when you first started?
Stay true to your style, and don’t get discouraged if success doesn’t come instantly. It’s definitely more competitive now, with more creators on the scene, but originality will always stand out.
How cluttered is your space and what do you do to stand out?
It’s all about creating a unique space where people recognise your vibe. For me, dance has been my main tool, but I’ve also worked hard to keep my content fun, energetic, and interactive.
Any crazy fan stories?
I remember being in Surat, my hometown, for an event, and the excitement from fans was unreal. Hundreds of people gathered at my home—it felt like a massive celebration. It was overwhelming but also heartwarming to see so much love and support from everyone.
Tell us about a brand you really enjoyed creating content for.
Collaborating with New Balance was a blast! I love the energy of the brand, and the creative freedom they gave me made the campaign so much fun to shoot.
You can’t take long breaks from the internet, and no matter how you feel, you have to show up regularly. Do you sometimes feel under pressure to be consistent and post content regularly?
Definitely! It can feel like you’re constantly on, but I love what I do, so that keeps me going. The key is finding a balance between work and taking time off to recharge.
What was the defining moment for you?
When one of my dance videos went viral, and I started getting recognised in public, that’s when I knew content creation could be something more than just a hobby.
How is content creation different from other professions? What are the perks and challenges?
Content creation allows for a lot of creative freedom, and that’s the biggest perk. But it also comes with challenges—like constantly coming up with fresh ideas and dealing with the pressure to stay relevant.
Tell us about the ups and downs you’ve experienced before you got this far.
The journey has had its share of struggles, especially in the beginning. I’ve faced self-doubt and burnout, but the love and support from my fans always push me through the tough times.
Which is your most viral reel? How long did it take you to create it, and did you anticipate its success?
My most viral reel is a video in which I discuss humanity, comparing lighters to humans. It is a simple yet meaningful message, and I didn’t expect it to resonate the way it did. It didn’t take long to shoot, but the impact was incredible. Sometimes, the content that speaks from the heart reaches the farthest!
Reel Link: https://www.instagram.com/reel/CckhGFFo8d8/?igsh=eWFrb2MxMHoydWs1
Who are your favourite content creators, and who do you wish to collaborate with?
I admire a lot of creators, and I’d love to collaborate with a few of them someday.
What’s next for you?
More dance, more collaborations, and hopefully exploring more storytelling through my content. I’m always looking to grow and try new things!
