What profession were you in before you started creating content, and when did you decide to take the plunge?
Since childhood, I always wanted to do something that would help me build my personal identity, something where I could reach a lot of people. After becoming a CA, I started exploring different options, and that’s when I stumbled upon content creation. I realized how many people, despite earning well, struggled with financial literacy, and that inspired me to share my knowledge.
When you started content creation, did you ever think you’d grow so much?
I started content creation a year ago, and honestly, I didn’t expect to grow this fast! My initial goal was to provide value to a niche audience, but the support from my followers has been overwhelming and has truly fueled my passion to keep creating.
Any tips for budding creators? How is it different now than it was when you first started?
For budding creators, consistency is everything. You need to show up regularly with valuable content, even if it feels like no one’s watching at first. It’s also so important to find your unique voice because authenticity is what really resonates with people.
How cluttered is your space and what do you do to stand out?
Even when I started, the finance content space was crowded, but I think what helps me stand out is my ability to simplify complex financial topics and make them relatable, especially from a Gen Z perspective. I focus on keeping the content both educational and engaging, which helps it connect with a wider audience.
Any crazy fan stories?
At one event, I met a student who got really emotional and told me how much my content had inspired her. It was such a heartwarming moment! It’s always surreal to see the real-life impact my content has on people, and moments like these remind me why I started in the first place.
Tell us about a brand you really enjoyed creating content for.
One of my favorite collaborations was with Unacademy. We were tasked with explaining financial concepts in a fun and engaging way, and it was such a rewarding experience. It was a real challenge to make finance feel relatable, but aligning that with the brand’s goals was something I truly enjoyed.
You can’t take long breaks from the internet, and no matter how you feel, you have to show up regularly. Do you sometimes feel under pressure to be consistent and post content regularly?
Consistency is definitely key in content creation, but yes, there are times when the pressure can feel intense. Over time, though, I’ve learned to pace myself, set healthy boundaries, and focus on quality over quantity. Balancing mental health while staying active online is crucial.
What was the defining moment for you?
The moment I hit 1 million followers in just 3.5 months was definitely a defining point for me. It made me realize the impact I was creating and the incredible support I had from my community.
How is content creation different from other professions? What are the perks and challenges?
Content creation is absolutely a full-time job. It’s different from other professions because it’s this blend of creativity, strategy, and constant engagement with your audience. The flexibility to work from anywhere is a big perk, but the challenge is the pressure to always innovate and maintain consistency, even on the days when creativity feels low.
Tell us about the ups and downs you’ve experienced before you got this far.
The love and support from my audience helped me scale to 1 million in just a few months, but the journey hasn’t been without challenges. There were times when my content didn’t perform as well as I’d hoped, and that was definitely discouraging. But each low point taught me something valuable, and the constant support from my community has kept me going through the ups and downs.
Who are your favorite content creators and who do you wish to collaborate with?
A couple of my reels went viral at the same time—one about airport hacks, one about extra benefits available to CAs, and another about GST. Funnily enough, these were the ones I least expected to go viral! Sometimes, the simplest concepts are the ones that resonate the most.
Which is your most viral reel ? How long did it take you to create it, and did you anticipate its success? Reel Link
There are so many amazing content creators out there who bring creativity, passion, and authenticity to what they do. I don’t have one specific favorite, but I love collaborating with those who share the same drive and energy for making an impact through their content. I’m always open to exploring new partnerships and learning from different creators in the finance space and beyond!
What’s next for you?
Next for me? I’m looking to dive even deeper into financial education and expand my content across multiple platforms. I want to explore new formats and possibly even larger projects to reach more people. Right now, I’m also in the process of understanding different opportunities that could help me scale my content, both in terms of reach and the value I provide to my audience.
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