What profession were you in before you started creating content, and when did you decide to take the plunge?
I was a doctor before I started creating content. I continued to be a doctor while I was also a content creator, and I decided to go into this because I was tired of seeing misinformation about health, especially women’s health, on the internet. This seemed like an area that a subject matter expert should definitely tackle
When you started content creation, did you ever think you’d grow so much?
When I started creating content, I thought my big dream was to have 10,000 followers one day. I had no idea it would become this big, and it’s a great privilege that I am able to do this. It’s also completely beyond my imagination and expectations.
Any tips for budding creators? How is it different now than it was when you first started?
When I first started, it was pandemic time, so people were always on the phone. As time has gone by, the game has changed a lot. Earlier, the practice used to be that you post as much as you can. Now, the practice I recommend is to post mindfully, take your time, and post high-quality content instead of just posting for the sake of posting and work on your niche..
How cluttered is your space and what do you do to stand out?
My niche isn’t very cluttered. I think there are very few of us there, so I definitely have the first-mover advantage in terms of the number of people there. My standout feature is that I’m a qualified doctor. I have the requisite expertise required to explain things about people’s bodies, and that’s what helps me stand out
Tell us about a brand you really enjoyed creating content for.
A brand I enjoyed creating content for is the Villain Melinda Gates Foundation. They are a charity organisation that does very cool work in terms of reducing diseases and deaths across the world.
You can’t take long breaks from the internet, and no matter how you feel, you have to show up regularly. Do you sometimes feel under pressure to be consistent and post content regularly?
So, earlier, I used to be really worried about posting and creating content all the time and very regularly. But I think over the years, I have learnt that quality really does matter.
What was the defining moment for you?
The most defining moment for me was when a person messaged me that they got the HPV vaccine (to prevent cancer) because of my content
How is content creation different from other professions? What are the perks and challenges?
Content creation is different from other professions as it’s very unpredictable. The algorithm keeps changing, and it can be really scary as well, but at the same time, the rewards you get from a social media career are unreal, and the effort-to-reward ratio is different compared to other professions.
Who are your favorite content creators and who do you wish to collaborate with?
Dharna, Sakshi Shivdasani and Masala Lab. I wish to collaborate with Bono from U2.
Which is your most viral reel ? How long did it take you to create it, and did you anticipate its success? Reel Link
My most viral reel is a reel on how people can struggle with having an erection and what can be the reasons behind it. The reel got about 10 million views in two days.
What’s next for you?
I’m working on the children’s version of my book.
