In an age where social media shapes narratives and influences lifestyles, Anish Bhagat, a popular content creator, has demonstrated the profound impact that social media platforms can have on real lives. His story of helping his house help buy her own home is winning the hearts of one and all on instagram. The story also shows us the power of content creation and how it’s no more merely for entertainment.
Anish Bhagat, known for his engaging lifestyle and motivational content, developed a close relationship with his house-help, who he calls Reshma Di. Over the years, he recognized her dedication not only to her work but also to her dream of financial independence. Anish shared a video of how his collaborative content with Reshma helped her to buy a house for her family and completely debt free. The essence of Reshma’s transformation is captured in the video, which provides a glimpse into her new chapter. It starts with a tour of her new home, showing off its warm and humble interiors, and ends with excerpts from the Griha Pravesh ceremony, where happiness and thankfulness blossoms in the atmosphere. Over the previous year, Anish had involved her in a number of branded projects, which helped her save money for this momentous acquisition. Social media users have responded to her touching journey, which highlights her struggles and her achievements and stresses with a great deal of love and emotion. The touching moments, captured on camera, have gone viral and made people on social media laugh and cry.
Anish shared the story of ‘Reshma Di’ on the caption of his video; “WE FINALLY DID IT!! A year and a half ago, Reshma Di and I had a deep conversation about independence, and she shared her desire to stand on her own feet and become self-sufficient. She told me, “Ek baar apne bacho ke liye ghar lena hai, abhi yeh aim hai.” I wanted to help make that dream come true, and within the year, I tried to involve her in as much of my branded content as possible so a part of it could go towards building this.” He also added, “I faced a lot of criticism for it, but I knew in my heart why we were doing it—I wanted her to feel secure. Financial independence is essential for empowering women to be more independent. It may have taken us over a year, but we’re finally here, and I couldn’t be more proud and happy for her.”
The video received so much love that IKEA decided to do the interiors for the house in a collaboration video shared by Anish, this came as a surprise for Reshma as she was jumping with joy and couldn’t stop thanking Anish for the surprise.
Buying a home is still a dream for many in our country, and when we see a story like this amongst everything, all we can say is ‘Kindness never goes out of fashion’
