What profession were you in before you started creating content, and when did you decide to take the plunge?
I have an acting degree from Whistling Woods and went to London to shoot my film. Once I came back from London, I was waiting for more projects, and that’s when my best friend said, “I think you should make videos on Instagram, like singing on Instagram, posting accent videos, and everything.” So, I just made that video, and it was received with so much love that I just kept making it.
When you started content creation, did you ever think you’d grow so much?
Honestly, no, because I hadn’t thought of becoming a content creator. It just happened, and once I started making those, my childhood friend, who was working in a content agency, called me and said, “What you’re doing on Instagram is called content creation, and I think you should continue it.”
Any tips for budding creators? How is it different now than it was when you first started?
I started a year and a half ago and am still new to it. So, my advice for budding creators is that as long as it’s qualitative and as long as you enjoy making it, there is an audience for everything because people love watching things that others are passionate about.
How cluttered is your space and what do you do to stand out?
Yes, the space is cluttered but there’s a way to stand out by offering authenticity, originality and doing things with love.
Any crazy fan stories?
I genuinely have wholesome fan stories, and one that stands out, in particular, is when I was at a mall, and three generations of women from one family came up to me. The grandma said she enjoyed the Marathi songs that I did. The mom said she liked the versions of the Hindi songs that I wrote, and the daughter said she enjoyed the accents.
Tell us about a brand you really enjoyed creating content for.
I genuinely enjoy creating content for brands that are open to creators and allow you to do whatever you want according to your audience.
You can’t take long breaks from the internet, and no matter how you feel, you have to show up regularly. Do you sometimes feel under pressure to be consistent and post content regularly?
Yes, every week, you have to be like, “What next do I make?” But I feel like my audience is very kind that way because I sometimes take time to come up with a song verse that I write from scratch. If you take time to create some quality content, which you know will be appreciated in the end, I think it’s okay to take time, but in the meantime, keep posting.
What was the defining moment for you?
I received a call from my management agency expressing their interest in signing me! They mentioned a specific follower count I needed to reach, and after posting just one accent video, I was amazed to see my follower count increase in a week. It was truly surreal, and I’m so grateful this happened.
How is content creation different from other professions? What are the perks and challenges?
First, it’s very different because you have to take ownership of everything you do, which becomes quite challenging. However, I love that there are more perks than challenges.
Tell us about the ups and downs you’ve experienced before you got this far.
The ups and downs were just me getting to know the process because I was so new. I think every day is a learning process, so we keep learning and keep going ahead.
Which is your most viral reel? How long did it take you to create it, and did you anticipate its success? Reel Link
I didn’t anticipate it, but my most viral reel was the Arijit Singh song titles in one song.
Who are your favourite content creators, and who do you wish to collaborate with?
Honestly, I have so many favourite content creators who have inspired me, from comedians to musicians; the list is quite long.
What’s next for you?
I’m auditioning for movies and there’s original music coming. So I’m very excited about what’s in the store.
