What profession were you in before you started creating content, and when did you decide to take the plunge?
I was working at a bank as a financial analyst for 3 years and also pursing CFA. I’ve completed 2 levels of CFA. For the last 1 year I was working at the bank and doing content creation together. At one point in time it was mentally exhausting and I started finding love in making content. That’s when I decided to take up content creation full time.
When you started content creation, did you ever think you’d grow so much?
Not really. It was during Covid when I put out my first video because my friend convinced me to do so. Now when I look back it was the best decision of my life.
Any tips for budding creators? How is it different now than it was when you first started?
I believe the most important thing to do is be consistent and evolve with time. People change, their thinking changes and when everyone adapts to the new standards, we have to adapt to that as well to grow. When Instagram reels became a big thing, people who picked on it back then really grew in life.
How cluttered is your space and what do you do to stand out?
I always be myself and try to show my real self on the internet. I think people love to see who you are rather than who you are pretending to be. That’s the best way to stand out.
Any crazy fan stories?
My DMs are filled with random people propping to me everyday and telling me they want to marry me. Hahahaha I love seeing these.
Tell us about a brand you really enjoyed creating content for.
I loved creating content for Nykaa because they believed in me and made me their face of their foundation.
You can’t take long breaks from the internet, and no matter how you feel, you have to show up regularly. Do you sometimes feel under pressure to be consistent and post content regularly?
Yes there’s a lot of pressure to create content and be relevant in this industry but I feel I’ve chosen this and I love doing it so now it’s just a part of me. When needed I always take my breaks and spend time with myself and my family.
What was the defining moment for you?
This year I walked the red carpet at a global festival at the Cannes Film Festival. This was the best moment of my life. Never thought I’d be standing there and be one of those who would be representing India.
How is content creation different from other professions? What are the perks and challenges?
Content creation differs from other professions in its flexibility, creativity, and direct engagement with an audience. Creators often set their own schedules and work independently, making it less structured than traditional jobs. The perks include creative freedom, the potential for high earnings, personal branding, and community building. However, challenges include the pressure to consistently produce engaging content, maintaining relevance, irregular income, and dealing with public scrutiny or burnout.
Tell us about the ups and downs you’ve experienced before you got this far.
Many breaking points and creative blocks but you have to get yourself back for all the people who love you and wish to see your content. During Covid I had just one tripod and my phone to shoot with. I used to try so hard to get the best lighting and angles to shoot dance and transition videos. Initially my dad also didn’t want me to leave my bank jobs to pursue content creation full time. Eventually things changed and I believe everything happens for a reason.
Which is your most viral reel ? How long did it take you to create it, and did you anticipate its success? Reel Link
My most viral video is the first one I made which my friend convinced me to upload. It was a very small reel with just pictures but it showed my entire vitiligo transformation.
Link – https://www.instagram.com/reel/CMcVsjnAkil/?igsh=MTNpbWE4cGhvbnd6dQ==
Who are your favorite content creators and who do you wish to collaborate with?
I love many, can’t really name them but I’m the closest to Jiggar Thakkar, Devishi Madaan and Rhea Gurnani. I wish to collaborate with Masoom Minawala some day.
What’s next for you ?
Many things lined up, want it to be surprise for everyone. I just wish to work hard and give the best to my audience.
