What profession were you in before you started creating content, and when did you decide to take the plunge?
I used to perform as a musician and singer at a local restaurant in Delhi, and honestly, content creation wasn’t even on my mind back then. It all started unexpectedly when I saw a news reporter covering a flood & felt completely insensitive. I decided to make a satirical video about it just for fun & posted it on my Facebook page. Though it got only around 15 views, it was enough to make me realize the impact content could have. That small moment opened my eyes to the power of storytelling, and from there, it’s been a journey with no looking back.
When you started content creation, did you ever think you’d grow so much?
Honestly, I never imagined this kind of growth. In fact, it’s funny how things started—my content first started gaining traction in Pakistan, Bangladesh and Nepal. It wasn’t until six months later, when my video “Valentine Hutiyapa” went viral in India, that things really took off. That video was a turning point; suddenly, people in India began recognizing me and my page. Since then, it’s been an amazing journey, and I’m grateful for how far things have come.
Any tips for budding creators? How is it different now than it was when you first started?
My biggest advice would be to always have your unique style. Trends will come and go, and yes, you can explore them, but your core content should always have your signature on it. Authenticity is what sets you apart. Patience is key. If you want to be in this game for the long, you’ve got to be patient and keep believing in your own voice.
How cluttered is your space and what do you do to stand out?
The content space has definitely seen a good rise in the number of creators, but I focus on strong storytelling and understanding how can I connect with my audience better in my signature style.
Any crazy fan stories?
There are so many funny stories, but the ones that crack me up the most—and also kind of encourage me—are when people genuinely believe the characters I play are real. I’ll never forget this one time I was at a restaurant, and this person came up to me, super serious, and asked, ” when does Titu Mama come to delhi?” Now, Titu Mama is one of the characters I play, but this person thought he was a real person! So I just went along with it—I had this full-on conversation about when Titu Mama might come to Delhi, what he likes, what he doesn’t, and we ended up talking about him as if he was an actual family member! It’s moments like that that make me realize how much these characters connect with people.
Tell us about a brand you really enjoyed creating content for.
Luckily all my collaborations have been amazing. But if I had to choose, I’d go with NBA. Was fortunate enough to represent India on a global stage. Got an opportunity to singh the National Anthem when NBA came to India.
You can’t take long breaks from the internet, and no matter how you feel, you have to show up regularly. Do you sometimes feel under pressure to be consistent and post content regularly?
Absolutely, there’s always pressure to stay relevant and keep posting. But I’ve learned to balance things, and I only put out content that I’m proud of. If I don’t feel it, I take a step back rather than push myself to post something half-hearted.
What was the defining moment for you?
I’ve been blessed with a lot of incredible moments in life, but if I had to pick just one, it would be my first project outside YouTube i.e Taaza Khabar. It meant a lot to my community because we all aim to venture into long format and Taaza Khabar was an honest and a successful attempt
How is content creation different from other professions? What are the perks and challenges?
I feel sab professions ke kuch na kuch challenges hote hi hai, but given my experience in content creation I can say ki sometimes it becomes difficult to think of something new and better. Aap humesha chahoge ki pichle content se better kuch banaao, but vo better sochna aur execute karna kabhi kabhi kaafi time le leta hai. So yes, this profession tests your patience and keeps you on your toes in terms of creativity. But maza aata hai jab log uss cheez ko pyaar dete hai aur pasand karte hai. I think ye challenge phir perk mein convert ho hi jata hai.
Tell us about the ups and downs you’ve experienced before you got this far.
I know ye bolta hua thoda budha sound karunga but abhi tak yahi samajh aaya hai ki ups and downs life ka part hai aur inko deal karne ki koi rulebook nahi hai. Ye jab jaise aaye, usko uss time ke hisaab se handle kar leta hu. Mostly thoda pause leta hu, ruk jata hu jab tak vapas uthne ki energy na ekkathi ho jaaye. I feel abhi tak yahi kar raha hu aur theek hi hai sab.
Who are your favorite content creators and who do you wish to collaborate with?
The bucket list is quite long but I’d love to collaborate with Imtiaz Ali and Rajkumar Hirani. Have looked up to them and their journey all my life..
Which is your most viral reel ? How long did it take you to create it, and did you anticipate its success? Reel Link
If we’re talking about an Instagram reel toh ek thodi si random si reel hai Taaza Khabar season 1 ke promotion ke time dali thi, accha lag rha tha kaafi toh share kar di and I think itni acchi feeling k saath daali thi ki logo ne bhi kaafi pyar diya use.
https://www.instagram.com/reel/CouWpkZB-VQ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
And agar YT ki baat karein toh Titu mama ka jo introductory video h usse aaj tak kaafi pyar milta hai. Socha nhi tha mama itne famous ho jayengy
What’s next for you?
Kuch sapne thode aukaat ke bahar dekh liye hai, bas unhi ko poore karne ki mehnat mein laga hoon. Acchi kahaniyan sunani hai logon ko bas!.
