What profession were you in before you started creating content, and when did you decide to take the plunge?
I was doing LLB, and in my third year, I started making content. Then, after completing my law studies, I started making content as a full-time content creator.
When you started content creation, did you ever think you’d grow so much?
No, it was very random. I was making content for fun, and I still do.
Any tips for budding creators? How is it different now than it was when you first started?
It is more difficult now because the competition has increased a lot. So, the tip would be to pick a niche and create content that the audience will not skip.
How cluttered is your space and what do you do to stand out?
It’s very cluttered. Everyone is making content, and everyone is a content creator. To stand out, you must create quality content and relate to your audience.
Any crazy fan stories?
I don’t have any crazy fan stories, but I like it when I see myself on people’s phones’ wallpapers.
Tell us about a brand you really enjoyed creating content for.
I like to create content for brands that create a campaign around sports.
You can’t take long breaks from the internet, and no matter how you feel, you have to show up regularly. Do you sometimes feel under pressure to be consistent and post content regularly?
Yes, for sure, because the space is packed, and taking breaks will affect your growth. You can’t take long breaks, and if you do, you’ll fall behind.
What was the defining moment for you?
Getting a lawyer’s degree, buying my first car, reaching 1 million on Instagram and YouTube, and winning all the awards have been very special parts of my career.
How is content creation different from other professions? What are the perks and challenges?
Content creation is different from other professions, but it is one of the rarest ones where other professions can be merged. You can be a doctor, lawyer, or anything and promote your work by being a content creator. However, there are a lot of challenges, too, like dealing with the negativity and coming up with new ideas to make something.
Which is your most viral reel? How long did it take you to create it, and did you anticipate its success?
The reel I uploaded with me smiling while looking at Unnati is my most viral reel, it crossed 35 million.
Who are your favorite content creators, and who do you wish to collaborate with?
All my friends I live with are my favourite content creators, and I would like to collaborate with
Cristiano Ronaldo, Virat Kohli, and Lewis Hamilton.
What’s next for you?
I’d love to keep on making content, but at the same time, I want to explore more categories, explore new things which I can experiment with regarding my content creation, but in a very fun way, and I love to try some businesses that I have in my mind.
