Hold onto your diaper bags, Mumbai! Ed-ama-ma, the eco conscious haven for mothers and their little ones, founded by Alia Bhatt has finally opened its first offline store in Mumbai at Jio World Drive, and it’s not just any ordinary shop—it’s a magical world of motherhood and mayhem! Ed-ama-ma specializes in eco-friendly pregnancy and children’s clothes. Each item of clothing has eco-friendly buttons and trims and is constructed from premium natural fibers. Every children’s outfit also comes with a seed ball, which encourages families to plant trees as a way to connect with the natural world.ren’s clothing with the goal of encouraging families to make ethical fashion choices.
Influencers present at the launch
The second edition of “Spill the Beans,” a conversation hosted by Alia Bhatt included mom influencers who offered their perspectives on mindful parenting and fostering environmentally conscious attitudes in kids, was also featured at the launch event. The influencers present at the launch were Juhi Godambe, Malvika Sitlani, Smriti Khanna, celebrity stylist Priyankar Kapadia, Roshni Chopra and Vinny Arora Dhoopar. Each of the influencers spoke about their journey of motherhood and the challenges they face everyday as mothers.
It was an absolute best choice to have gotten these influencers on board for the launch event as mom influencers have become a powerful force in the digital landscape, blending authenticity with relatability to connect with fellow parents. From product reviews to parenting tips, these influencers create a sense of community, making other moms feel seen and supported in their experiences. With their engaging content—often sprinkled with a dose of humor—they empower parents to embrace the chaos of raising kids while navigating the challenges of modern life. In a world where parenting advice can feel overwhelming, mom influencers serve as approachable guides, turning everyday moments into relatable narratives that inspire and uplift.
The Ed-ama-ma store launch was a spectacular celebration of motherhood with a dash of influencer flare! A shopping trip was transformed into a relatable journey full of laughter, shared tales, and, of course, some incredible photogenic moments by parent influencers who contributed their special blend of comedy and heart. Even though being a parent can feel like a crazy circus, they reminded us that we are all in the front row together, supporting one another. We are grateful to the mom influencers at Ed-ama-ma for using their magic dust to transform a modest store opening into an amazing celebration of friendship, laughter, and amazing discoveries.
