In a world where the “Next Big Thing” is just a click away, influencers are no longer just celebrities in the making—they are your friends, your next-door neighbors, your gym buddies (who actually go to the gym). And what’s their secret? No, it’s not just a million-dollar aesthetic or being born with a perfect jawline. It’s something far more humble: relatability.
So, what’s all this buzz about “relatability,” and why does it seem to be the magic potion behind an influencer’s meteoric rise? Let’s dig into it, with the energy of someone explaining the plot twist in their favorite reality TV show.
Why Relatability?
Nothing is more reassuring than witnessing others, particularly those we follow online, exhibit somewhat dubious actions similar to your own. Influencers frequently provide viewers with a closer-up picture of their life via their social media profiles. Influencers and their audiences typically develop a relationship based on trust and connection, and most individuals follow influencers with whom they identify.
Reliability flourishes in the voids left by imperfection in a world where perfection is always a filter away. The people who stand out from the sea of carefully manicured content are frequently the influencers who share the messiness of their lives—the bloopers, the raw thoughts, the less-than-perfect parts. Why? because they demonstrate to us that being human is OK.
Here are our best picks from the most relatable content creators that are making us feel “been there done that”
Dharna Durga : Whether it is your “colony wali aunty” or your “parlor wali didi” there is absolutely no one as relatable as Dharna when she gets into her quirky everyday characters. She doesn’t just post content; she lives it.
Danny Pandit: The unabashed and supremely talented Danny slays every character he picks. Watching him, you get the comforting sense that no matter how weird or awkward your life gets, at least someone else is out there experiencing the same, in the most hilarious way possible. Some of his most famous characters are ‘feku guy’ ‘unhygienic guy’ ‘hostel boys’
Sameeksha Sud: Even her bio says ‘Your relatable girl’. Sameeksha has built herself a strong audience with relatability being the key factor in her content. Her office reels, desi mom reels are the most loved by her followers.
Shreya Gupto: Ms Gupto has made a niche for herself in the content space by doing relatable bengali mom reels, moreover she has also introduced her own mother in her reels and now both of them have given us some really good laughs together. She has this magical ability to make you ROFL at things you didn’t know were funny.
Aditya Thakare: It’s like he’s the friend who’s always down for a good laugh, even if it’s at his own expense, and somehow, he makes you laugh with him—not just at him. His ability to turn even the most mundane moments into laugh-out-loud content is incredible. His situational comedy on everyday boyfriend-girlfriend conversations have garnered him the most amount of love on his videos.
So growth isn’t just about the number of views or likes; it’s about building a tribe. And the more an influencer’s content resonates with real-life experiences, the more they create a space where their audience feels seen, heard, and understood—making relatability not just a trend, but a sustainable path to lasting growth and influence.
