YouTube has announced a major investment of over ₹850 crore to support the booming creator ecosystem in India. CEO Neal Mohan revealed this exciting news at the World Audio Visual & Entertainment Summit (WAVES), where he emphasized the platform’s commitment to Indian creators, artists, and media companies over the next two years.
This move highlights YouTube’s recognition of India as a global powerhouse in content creation. Mohan shared that in the past year alone, content made in India generated an incredible 45 billion hours of watch time from international audiences. This global reach proves that Indian content is not only thriving locally but also winning hearts worldwide.
Empowering India’s Creator Economy
India has rapidly emerged as a creator nation, and YouTube is playing a key role in this transformation. Over 100 million Indian channels uploaded content in the past year, and more than 15,000 of those have crossed the 1 million subscriber mark. This is a significant jump from just 11,000 channels a few months ago, showing fast-paced growth in digital content creation.
“YouTube is more than just a platform—it’s a launchpad for careers and businesses,” Mohan said. “In the last three years, we’ve paid over ₹21,000 crore to Indian creators, artists, and media companies.” These payments reflect the financial opportunities that YouTube offers, helping individuals turn their creativity into full-time careers.
YouTube: A Gateway to Global Audiences
One of YouTube’s biggest strengths is its ability to connect local creators with a global audience. Mohan emphasized that YouTube acts as a cultural bridge, exporting Indian music, entertainment, education, and lifestyle content to the world. Few countries have used this power as effectively as India.
From regional vloggers and educators to mainstream celebrities and musicians, Indian creators are finding loyal fan bases beyond borders. This global exposure not only builds recognition but also brings in revenue through ads, partnerships, and merchandise.
PM Modi: India’s Top Digital Influencer
Highlighting the digital leadership in India, Mohan praised Prime Minister Narendra Modi for his strong online presence. With over 25 million subscribers, Modi holds the title of the most followed head of government on YouTube. This demonstrates India’s progressive approach to digital platforms and how public figures are leveraging content to connect with citizens.
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The Road Ahead for Indian Creators
With this new ₹850 crore investment, YouTube aims to further fuel the growth of India’s digital economy, enabling more creators to rise and build sustainable careers. The focus will be on providing resources, tools, and training to help both upcoming and established creators scale their content and reach.
For aspiring content creators in India, this is the perfect time to start. YouTube’s continued investment ensures a bright future for the Indian creator community, fostering innovation, entrepreneurship, and global visibility.
