Trends that made us feel “Hey, maybe I should try that too.”
Ever noticed how something you used to ignore is suddenly everywhere? Like that green drink your aunt swore by for years, now front and centre on your feed. Or rickshaw rides, once seen as a middle-class necessity, now featured in aesthetic reels.
This is the silent power of influencers. They take everyday moments, wrap them in good lighting, and turn them into viral lifestyle trends we suddenly can’t live without.
Take matcha, for example. It’s been available for years, quietly sitting on health food shelves and in traditional kitchens. But no one really talked about it—until influencers did. Once it appeared in perfectly styled flat lays with captions about “clean energy” and “morning rituals,” matcha went from boring to must-have. It became less about the drink itself and more about the vibe: calm, wellness-focused, and slightly elite. Suddenly, everyone wanted a matcha latte, not just for the taste but for what it represented.
Now let’s talk about auto selfies. Travelling by auto-rickshaw was once seen as purely functional—cheap, fast, and a bit chaotic. But autos became cool once influencers started filming candid clips from bumpy backseats with an aesthetic auto backdrop and the wind in their hair and city lights in the background. What was once an everyday ride turned into a storytelling prop. The same goes for auto selfies—those once-awkward timer shots are now deliberate, stylish expressions. Influencers made it okay, no, and encouraged you to set up your phone, walk away, and click your own shot. It’s not vanity; it’s visual storytelling.
I didn’t care about matcha until I saw it swirling beautifully in a ceramic mug with lo-fi music in the background. And auto selfies? I used to feel awkward even taking a mirror pic. Now we prop our phones on a ledge, set the timer, and pretend the camera isn’t even there. Because that’s the beauty of trends shaped by real people—they don’t feel forced. They feel like possibilities.
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Influencers don’t invent these things—they reframe them. They help us see the charm in the ordinary. And before we know it, we’re not just following a trend—we’re rewriting how we see the world around us.
