In a world run by algorithms, AI influencers like Radhika are here. She’s Not Real, But She’s Real-er Than Most
We’re living in a timeline where an influencer doesn’t need to eat, sleep, or deal with trolls in the comments. Enter: Radhika Subramaniam, India’s first AI-generated influencer. And no, she’s not some futuristic hologram walking around in silver boots. She’s out here posing, posting, and giving some of us a real identity crisis.
Now let’s be clear: Radhika isn’t a real girl. But she’s pulling real numbers, flawless skin, perfect wardrobe, brand collabs , and not one anxiety spiral in sight. I mean, she doesn’t even blink. And somehow, she’s got more “main character energy” than half the grid.
Let’s be honest: this sounds a little dystopian at first. You’re putting your heart and soul into building a brand, and suddenly an AI steps in looking flawless 24/7 with zero effort? Wild. However, there’s a flip side: AI influencers can help human creators grow.
AI creators are data machines. They can test trends faster, decode what works, and even collaborate with real influencers to create hybrid campaigns that actually hit. Think of them as your algorithm-whispering sidekicks.
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So is she a competitor?
Maybe a little. But more than that, she’s a nudge. A wake-up call. A reminder that you can’t just rely on pretty outfits and trending audio anymore. Audiences are craving stories. Vulnerability. The raw, messy, real stuff.
And guess what? No AI can cry over a situation at 2 AM and go live to talk about it with their followers.
But you can. Creators like Bhuvan, Kusha, and Niharika built their work from the ground up, with nothing but story and soul, and that formula still works.
So while Radhika lives in the cloud, you? You live in the comments, the DMs, the stories that stay long after the post disappears.
