What started as funny skits on social media has now turned into a powerful voice for inclusivity in beauty.
His evolution feels personal, honest, and incredibly refreshing.
Ankush Bahuguna didn’t set out to change beauty standards in India. But somehow, with a brush in one hand and confidence in the other, he did precisely that.
Many of us first discovered Ankush through his hilarious and relatable content. He made us laugh. Then one day, he picked up a makeup brush, and things began to shift. It wasn’t just about contouring or eyeliner anymore. It was about a man openly enjoying makeup in a space that often told men not to.
Journey from comedy to contour
Ankush first found the spotlight with his comic sketches on platforms like Instagram and YouTube. Whether it was relatable “Indian Mom” humour or awkward dating scenarios, his content quickly went viral. He became a regular face on platforms like MensXP, where his timing and tone made him a fan favourite.
Ankush started small. He experimented on himself, did makeup for his friends, and slowly began sharing the results online. At first, people were surprised. A man doing makeup? In India? But Ankush leaned in with his signature charm. He didn’t explain or justify, he just created. And people began to understand.
What I love about Ankush is how effortless he makes it look, while also reminding us that this wasn’t always easy. In a society that often questions a man’s masculinity, he wore his with a whole lot of honour and a little bit of a shimmer. And he paved the way for others to do the same.
Read Next: A Love Story Woven with Tradition and Friendship: Suchita and Nisarg’s relationship.
Today, Ankush Bahuguna is more than a beauty content creator. His journey proves that self-expression has no gender and that beauty, in all its forms, belongs to everyone.
