Beauty entrepreneur and influencer Diipa Buller-Khosla is celebrating a major milestone after her beauty brand, Inde Wild (stylized indē wild), secured a $5 million investment round led by Unilever Ventures. This funding marks a significant step in her mission to establish a global Indian beauty brand, blending Ayurvedic traditions with modern science.
Inde Wild’s Growth: From Startup to Global Expansion
When Diipa Khosla first launched Inde Wild in October 2021, many investors dismissed the brand as “too small” or “too niche.” However, her dedication and the brand’s skyrocketing sales have proved them wrong. In an emotional Instagram post on March 9, Diipa called this achievement a “turning point” in her journey to redefine Indian beauty on the global stage.
Since its inception, Inde Wild has experienced exceptional growth, becoming the fastest-growing premium hair and skin brand on platforms like Nykaa and Tira. The brand has achieved a 400% year-over-year sales increase in India and 500% global retail growth, with one unit selling every minute.
Now, with fresh funding, Diipa is gearing up for one of her biggest milestones yet—launching Inde Wild in Sephora stores across the US in 2025.
The Power of Ayurvedistry: A Unique Beauty Philosophy
Inde Wild stands out in the beauty industry with its unique approach called “Ayurvedistry”—a blend of Ayurveda and dermatology-backed science. Inspired by her mother’s profession as an Ayurvedic doctor, Diipa developed a product line that bridges ancient Indian traditions with cutting-edge skincare innovations.
This fusion of Ayurvedic wisdom and modern skincare science has resonated with beauty enthusiasts worldwide, making Inde Wild a go-to brand for holistic, results-driven skincare and haircare.
Unilever Ventures and the Future of Inde Wild
The $5 million funding round was led by Unilever Ventures, with continued support from investors like SoGal Ventures and True. This investment will accelerate Inde Wild’s expansion into global markets, strengthening its retail presence and further developing its product line.
For Diipa, this milestone is not just about financial success—it’s about breaking barriers and redefining the perception of Indian beauty on a global scale. “Three years ago, we started with one vision: to build a global Indian brand that felt just as at home in Mumbai as in New York or London,” she shared in her Instagram post.
Diipa Khosla: From Influencer to Beauty Mogul
Born in India, Diipa Buller-Khosla initially pursued a career in international human rights law in Amsterdam before shifting her focus to fashion and beauty. In 2018, she became the first Indian influencer to walk the Cannes Film Festival red carpet, gaining global recognition.
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Now, as the founder of one of the fastest-growing beauty brands, she continues to inspire millions with her entrepreneurial journey, proving that Indian beauty brands can make a powerful impact on the world stage.
With Inde Wild’s upcoming launch at Sephora US and its soaring success in India, it’s clear that this is just the beginning of a global beauty revolution led by Diipa Khosla.
