In a world where makeup is more than just a routine- it’s an art form- Hollywood makeup brand Max Factor launches a new campaign ‘What’s your X’ with global star and ambassador Priyanka Chopra. The brand partnered with celebrity makeup artist Mehak Oberoi and was attended by top beauty influencers from across the country. Max factor has just turned the beauty game on its head with this electrifying campaign.
Mehek Oberoi, who is renowned for her amazing work with stars like Kiara Advani, Shilpa Shetty, and Malaika Arora says “Associating with Max Factor for the ‘What’s Your X’ campaign has been an incredible experience. As a makeup artist, I see first hand how makeup can transform not just appearances, but also confidence and self-expression. This campaign is about more than just beauty; it’s about empowering people to recognize and celebrate their unique qualities. I am excited to be part of this journey and to see how individuals across India reveal their extraordinary selves.”
Each of the influencers received a PR box containing Max Factor products like a foundation, compact, mascara and lipstick. The campaign is currently live with all influencers posting their personal makeup looks using products from the Max Factor range. The brand hopes to reach over 35 million consumers with this influencer and marketing campaign, thereby enhancing its position in India’s ever-changing beauty industry.
Influencers who attended the Max Factor ‘What’s your X’ campaign.
- Sakshi Sindwani:
https://www.instagram.com/reel/C9zYXrzOdRJ/?igsh=djBoY2ZkOGtkbGlw
- Tarini Manchanda:
https://www.instagram.com/reel/C97OxvwtCWH/?igsh=YXI2ZnlocjlzdmJ5
The brand’s slogan, “Reveal Your Extraordinary,” embodies the company’s goal of enabling people to confidently display their distinct personality and beauty. Beyond cosmetics, this campaign embraces uniqueness and the characteristic traits that set each person apart. “What’s Your X” is an ode to the resilience of womanhood that highlights the ways in which women encourage and support one another. It is about promoting self-love, body positivity, community, and authenticity
Max Factor’s launch with Priyanka Chopra and Mehek Oberoi wasn’t just a beauty event; it was a celebration of creativity, empowerment, and community. In a world that often dictates beauty standards, this launch reminded everyone that the real magic lies in embracing one’s unique beauty.
