The internet never fails to turn the most random moments into absolute gold, and this time, it’s all thanks to one man’s battle with the English language. What started as an innocent game of “What is this called?” on Instagram quickly spiraled into a meme fest after influencer Ayush confidently mispronounced croissant as “Prashant.” And just like that, the flaky French pastry was reborn with a very desi name.
From Croissant to Prashant – A Star is Born
For years, people have struggled with the pronunciation of croissant—is it kwah-sahn, croi-sant, or cross-ant? But thanks to Ayush’s unexpected creativity, we now have the most Indianized version yet: Prashant. A name so common, you probably know at least three Prashants in your contacts.
The internet had a field day. Memes flooded social media, featuring everything from Bollywood-style croissant transformations to French chefs crying into their dough. One user wrote, “Forget French pastries, Prashant is now a full-time Indian uncle who prefers chai over coffee.” Another joked, “Even Google Translate couldn’t predict this one.”
Britannia’s Genius Marketing Move
If you thought only netizens were having fun, think again. Food giant Britannia jumped on the bandwagon like a desi aunty spotting a wedding buffet. The company temporarily changed its Instagram handle to “Britannia.Prashant” and even tweaked its packaging to say “Prashant.” Yes, you read that right. A real product now carries a fake name because the internet demanded it.
Their bio? “Prashant, naam to suna hi hoga.” (Shoutout to all the SRK fans who got the reference!)
Shekhar Agarwal, Britannia’s Marketing Head, said, “We saw an opportunity and grabbed it like a kid grabbing the last piece of cake at a birthday party.” Okay, he didn’t exactly say that, but that’s basically what happened.
Other Brands Join the Prashant Party
Britannia wasn’t the only one cashing in on the croissant chaos. Swiggy Instamart, the king of meme-worthy marketing, dropped a reel that racked up 6.2 million views! Even local bakeries started renaming their croissants “Prashant” on menus. Somewhere in France, a Michelin-star chef probably fainted.
One Swiggy user asked, “If I order Prashant, will it come with extra butter or job recommendations?” (We need answers, Swiggy!)
Also Read : Tejasswi Prakash and Karan Kundrra to Tie the Knot in 2025: Wedding Plans Revealed!
Moral of the Story? Never Underestimate the Power of the Internet
What’s the takeaway from this madness?
- The internet can make a meme out of anything.
- Brands that have a sense of humor win big.
- Prashant isn’t just a name; it’s a feeling.
So, the next time you bite into a croissant, just remember: deep down, it’s a Prashant. And if you’re ever unsure how to pronounce something? Just say it with confidence—you might just create the next viral sensation!
