The famous show ‘#WTF’ has jumped into some deep conversation with influencers or Bollywood stars but what has this changed in the YouTube game?
The digital age has brought a shift in how we define success and fulfillment. While previous generations may have relied on traditional career paths, today’s youth are exploring diverse opportunities, from content creation and digital marketing to app development and remote freelancing. They’re leveraging technology not just as a tool but as a platform for innovation and self-expression. Let’s hear what Nikhil Kammath has brought to the table in this digital world.
In the taks with Prajakta Koli, Tanmay Bhatt, Ranveer Allahabadi and Nusier. Nikhil put out a very nice chat about the term ‘Influencing’. It’s a very misleading term because the professionals in medicine or education or even parents influence but the content creators create content.
Some questions were discussed well, and we would like to highlight them.
How do you get yourself into these places (referring to Prajakta representing India)?
Prajakta did the creators for change which blew up many doors for her and how she has transitioned from content creation to actors because of her power in the creation aspects. On the other hand, Tanmay Bhatt said, “The bigger the platform bigger the hierarchy” which is quite true, in today’s world when the screen is bigger the status is higher.
Content Creation vs. Influence: A Delicate Balance
The discussion also delved into the balance between content creation and genuine influence. Ranveer Allahbadia, also known as BeerBiceps, talked about the challenges and responsibilities that come with having a large following. While the audience may view them as influencers, he emphasized the importance of staying true to one’s values and content niche
The Misconception of Influence
Nas Daily, whose real name is Nuseir Yassin, shared his journey of creating daily one-minute videos that brought stories from around the world to millions of viewers. He echoed Nikhil’s sentiment, highlighting that while creators do have influence, it is often their content that drives this impact, not necessarily their intention to sway opinions. The focus, he suggests, should be on creating meaningful and impactful content rather than on the number of followers or likes.
The conversation on ‘#WTF’ with Nikhil Kamath and other digital stars offers valuable insights into the evolving nature of content creation and influence in the digital age. As we move forward, it’s clear that the lines between content creators and influencers will continue to blur, with an emphasis on authenticity, innovation, and meaningful impact.
