Erim Kaur didn’t just build a haircare brand—she built a legacy.
What started as a personal tribute to her late mother has grown into ByErim, a luxury haircare brand rooted in Indian tradition that’s made over £3.3 million in sales. At the heart of it all is Erim—a London-based influencer, entrepreneur, and storyteller—who turned childhood pain into purpose and profit.
Erim was only eight years old when her mother passed away from breast cancer. One of her most vivid memories was of her mother’s long, flowing hair. That image stayed with her, shaping how she saw beauty, femininity, and identity.
“I really wanted to emulate the way my mother looked,” Erim said. “It was scary to see her lose something that felt so central to her beauty.”
Without a mother to guide her, Erim struggled with her own hair. Her father, only 29 at the time, did his best—but neither of them knew what to do. Eventually, she turned to her grandmother, who introduced her to the tradition of oiling hair using natural ingredients like Amla, Coconut, Argan, and Castor oils. Through trial and error, they developed a formula that worked—and Erim stuck with it.
Fast-forward to 2019. With over 100,000 social media followers and a loyal online community, Erim decided to launch ByErim. She wasn’t just selling a product—she was offering a piece of her story.
The brand’s first drop sold 250 bottles in four hours. By the next month, another 500 were gone. Word spread fast, but not just because the oil worked. People connected with Erim’s honesty. Her vulnerability became her strength.
In a saturated beauty market, authenticity is everything—and Erim knew it. “People can sniff out fake information very quickly,” she said. “If your followers genuinely support you, they don’t want a cheap product with your name slapped on it.”
ByErim’s flagship product, a vegan hair growth oil made from eight pure oils, taps into ancient Indian haircare practices—but Erim gave it a luxury twist. The brand has grown into a trusted name for those searching for high-quality, natural haircare that actually delivers.
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But behind every bottle sold is a bigger mission: helping those who’ve grown up without guidance. “I wanted to create a shortcut for any girls or boys that had grown up without a mum,” Erim said. Through her content, she’s become more than a brand founder—she’s a big sister to thousands online.
Erim Kaur didn’t just fill a gap in the beauty industry—she built a community, empowered a generation, and honored her roots. And she did it all with grace, grit, and great hair.
