Let’s talk numbers, brand collabs, and what actually matters when you pitch as a creator.
If you’ve ever been stuck in the loop of checking your follower count 10 times a day, same. But here’s the tea: followers don’t equal influence anymore. Reach does. Or is it all just a myth?
I’ve seen creators with 10k followers land major brand deals simply because their content performs. Meanwhile, some with 100k+ have low engagement and barely show up on the explore page. So if you’re measuring your value only by that bio number, it’s time for a reset. Followers are a vanity metric. Reach is the real power move.
Reach = Visibility.
When your content hits new people, that’s what makes brands notice you. It tells them, “Hey, this creator isn’t just talking to the same circle. They’re growing.”
But even more than reach? Conversion. If you can make your audience take action, click, save, share, or buy, you’re in gold.
What Brands Actually Look At
- Reach (weekly/monthly)
- Engagement rate (4%+ is solid)
- Content quality & storytelling
- Use a mix of original + trending audio — original audio helps you build a signature sound, and trending gives you discoverability
- Show up in stories. Talk. Connect. Convert.
- And yes, pitch. Even before you feel “ready.”
- And yes… vibe check. Are you on-brand with them?
Because truth is — it’s not about being the biggest voice. It’s about being the most trusted one in the room.
Brands don’t just want a billboard. They want a voice people trust. So, stop underestimating your micro or nano creator status. Sometimes, your “small” community brings the most loyal results.
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Even if you think your numbers aren’t “brand ready,” pitch anyway.
Numbers can be grown. But your energy, voice and content quality are what make you irreplaceable.
And trust me, when your analytics start reflecting your effort, you’ll be glad you didn’t wait for 100k to call yourself a “real” creator.
