Malvika Sitlani is a prominent beauty influencer and entrepreneur, known for her significant contributions to the beauty and lifestyle industry. has once again stepped into the limelight with the launch of her brand-new venture, everyday. This comes after the bittersweet closure of her previous beauty brand, MASIC Beauty, in September 2024. Now, in February 2025, Malvika is back, this time exploring a new avenue—fashion. This new brand marks a significant shift from her previous endeavors, focusing on apparel and accessories that embody simplicity, resilience, and authenticity.
About “Everyday”
As stated on their website, “Everyday” is more than just a clothing line; It’s a celebration of inner strength and personal journeys. Inspired by Malvika’s own experiences of resilience and faith, the brand aims to empower individuals to express their unique stories daily
For those who have followed Malvika’s journey, her transition from beauty to fashion might seem like a natural evolution. As an influencer, she has always showcased an impeccable sense of style, often receiving praise for her effortless yet chic looks. With everyday, she is now translating that aesthetic into a tangible brand, offering stylish and comfortable apparel.
The brand has launched with a modest yet promising lineup, featuring T-shirts, sweatshirts, and a makeup pouch, all available in different sizes. While it’s still early days for everyday, the simplicity of the offerings aligns well with its name—clothing that fits seamlessly into people’s everyday lives.
Will everyday Be a Hit or a Miss?
Starting a fashion brand in today’s saturated market is no easy feat, especially when competing with established players. However, Malvika’s strong digital presence, engaged audience, and personal brand credibility work in her favor. Many of her followers resonate with her journey, from her beauty content to her personal life, and are likely to support her latest venture.
That said, everyday will need to differentiate itself beyond just being influencer-led. The quality of the products, affordability, and expansion of the collection will determine whether this brand becomes a long-term success. If Malvika continues to innovate, engage with her audience, and evolve the brand, there’s a high chance everyday could grow into a sought-after fashion and lifestyle label.
Also, read – Surabhi and Samriddhi Launch Their Fashion Label ‘One of Two’
Malvika Sitlani’s everyday marks a fresh start—one that blends her personal style with business acumen. While the launch is still in its early stages, it holds promise. Whether it becomes a hit or a smash will depend on how well the brand scales, but given Malvika’s track record, we wouldn’t be surprised if everyday turns into a fan-favorite.
What do you think? Will everyday be Malvika’s next big success? Let us know your thoughts in the comments below!
