How Parul Gulati Built a Brand (and a Dream Goa Home) With Pure Guts
You know those stories that feel like they were meant to happen? That’s Parul Gulati’s entire journey. You might remember her as the firecracker from shows like Girls Hostel, but behind the scenes, she was a young woman figuring out how to glue her hustle together, literally.
It started with hair. Not a giant investor-backed idea. Not a viral trend. Just a string of colored hair extensions she wore in her hostel days. Buying full wigs felt too expensive back then. But even back then, Parul knew one thing: if you need something and it doesn’t exist, make it yourself.
Timeline of a Grit-Glam Girlboss
From acting in Haq Se to Girls Hostel, Parul carved her space in OTT before influencers and founders flooded timelines. But acting was just one piece. She always had the eye. She noticed how little the market did for Indian women who wanted easy, beautiful hair. So, she built Nish Hair, a brand that didn’t scream “founder” every five seconds, but let the product speak for itself.
And she didn’t push it in your face. She wore it, she shared it, and most importantly, she believed in it.
Malkin in Goa: Not Just a House, A Mood
Cut to 2024. Parul buys a beautiful Portuguese-style villa in Goa. The kind of house that feels like a mood board on Pinterest. She names it “Malkin”, which literally means “lady boss.” Fitting, right? It’s not just her vacation spot; it’s now an Airbnb, open to everyone who wants to soak in that dreamy energy.
This move wasn’t just real estate. It was marketing brilliance. Malkin became an extension of her story, an offline place where you feel her vibe, her aesthetic, her story stitched into every corner of the house.
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Why She’s That Girl
Parul didn’t become a businesswoman by accident. She’s the kind who will test her own product, package it, model it, and then write the caption. Her marketing works because she’s in it. She doesn’t sell the product—she sells her belief.
And in a world where hype fades quickly, belief is what builds a lasting legacy. Parul’s not just building a brand. She’s building a whole lifestyle that reminds you: own your hair, own your hustle, own your home.
