Fashion influencer and entrepreneur Masoom Minawala is pregnant with her second child. She announced the good news by posting a cute video of her, along with her husband Shalin Mehta and her son Zavi, her reel captioned “ And then there were 4”got a lot of love and good wishes from her followers. She delivered her first baby in 2022 and documented her journey through pregnancy and motherhood on her Instagram, where she effortlessly combines her love for fashion with her role as a mother.
Masoom Minawala is a known figure at fashion weeks for brands like Louis Vuitton, Christian Louboutin, and Dior, she is a familiar name in fashion and lifestyle. She began her fashion blogging journey from a small corner of her home in her Prabhadevi house 15 years ago. Soon she elevated into content creation and now she has made a community of 1.3 million followers on Instagram. She is loved by her audience for her impeccable style and a vibrant personality, she has always inspired her followers with her unique blend of fashion and authenticity. As a leading figure in the fashion industry, Masoom’s style evolution during her last pregnancy has been well appreciated by her followers. She prioritizes comfort over latest trends which is what resonates with her women audience the most.
In recent times, an increasing number of content creators have openly embraced motherhood, using their platforms to share the joys, challenges and realities of modern day parenting. Some of the creators who shared their pregnancy journey on social media are, Beauty creator Malvika Sitlani, who gave birth to a beautiful baby girl Abigail in 2022 while going through a separation from her ex husband Akhil. Another beauty creator Tarini Peshawaria who is from an Indian origin but currently settled in Indonesia recently gave birth to a baby boy in 2023. Actor/influencer Smriti Khanna recently gave birth to her second child Aizah in September this year. Smriti in her YouTube videos has openly spoken about the downside of pregnancy and postpartum depression.
As motherhood gains traction, many creators are finding ways to monetize their experiences. Brands are increasingly interested in collaborating with creators who share their personalized parenting stories. One of the most significant changes in the content creator sphere is the move towards authenticity. As creators share their experiences of motherhood-ranging from sleepless nights to the first steps of their little ones, they cultivate a relatable narrative that resonates with their audiences.
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