How to Start Your Fashion Creator Journey in India from Scratch
Someone said, “ No dream is too big or small, all you need is a little delusion and audacity and you seriously make anything happen”.
Becoming a fashion content creator in India might feel overwhelming at first—but here’s the truth: everyone starts somewhere. Wearing designer looks and walking red carpets—started with just a phone, a passion for styling, and a whole lot of consistency. If you’re ready to dive into the fashion content world, here’s how to begin from scratch.
You don’t need expensive cameras. Good lighting (natural is best), a clean setup, and confidence in front of the camera are enough to get going.
“BEING AUTHENTIC” is the most difficult part of any content creator’s job, but that is what will sell, and one fine day, your “outfit of the day” will get noticed. Creators like “That Boho Girl”, “Vaishali Srivastava”, or even “Komal Pandey” started their journey from the markets of Bandra Hill roads and Sarojini Market. The statement they were trying to make is that fashion needs to be about aesthetics and not be influenced by expensive labels; you can find aesthetics and fashion anywhere.
When your content starts getting traction, it’s time to think about “BARTER COLLAB”. Tag brands you wear and let them know when you post. Slide into DMs with a short pitch and your engagement stats. Don’t stress over follower count—brands often work with micro-influencers because their audience is niche and loyal. Tag local brands when you wear their pieces. Send friendly DMs with your engagement stats and a short pitch.
Next, create a “CONTENT CALENDAR”. Plan simple outfit posts, styling tips, thrift hauls, or behind-the-scenes from your everyday looks. Lastly, dont let the number of your followers justify your sense of being a creator, you set a goal and start this journey, your love for clothes and fashion will get you those desired viewers and places where you belong.
Read next: Matcha, Selfies & the Influence Game.
Your journey as a fashion creator won’t be overnight. But it will be yours—and that’s what makes it powerful. So stop waiting. Put on that outfit, grab your phone, and hit record. The world’s waiting to see you.
So, if you’re dreaming big and starting small, you’re already doing it right.
