Real Stories, Real Recipes, and Tips to Go Viral
Let’s face it, if you’ve ever posted your coffee or your pasta on Instagram, the food creator bug has already bitten you. The good news? You don’t need a studio kitchen or a Michelin star to become a food content creator. You just need your phone, your taste, and a story to tell. Instagram is full of creators who turned their love for food into a full-time gig, and they started just like you.
3 Food Creators Who Made It Big on Instagram
1. @purnimamoktan (Purnima Tamang)
Purnima Tamang is a true Instagram sweetheart. She gained fame for cooking wholesome, delicious Nepali and Indian meals, especially for her South Indian boyfriend. What sets her apart is the warmth she brings to every reel. It’s not just about food, it’s about love, culture, and little acts of care.
2. @shivesh17 (Shivesh Bhatia)
A dessert genius with an eye for elegance, Shivesh is one of the most recognisable baking influencers in India. What started as a fun hobby turned into a beautiful brand. His reels are like scrolling through a dessert dream — full of pastel cakes, clean visuals, and calm narration.
3. @fun2ooshfood (Fun2ooshfood)
Fun2ooshFood brings joy to your feed with super relatable, high-energy content around street food, experiments, and home recipes. From Maggi hacks to traditional thalis, her content makes you want to get in the kitchen and try it all. What works for her? Personality. She’s cheerful, playful, and treats every reel like a fun food adventure.
So, How Do You Start?
The first rule? Just start. Use your phone, a good natural light source, and share what you truly love to cook. Show your hands, your voice, your story — people connect with people more than perfect plates. Next, post consistently. Viral videos often come from your tenth or twentieth try, not the first. Engage with comments, try trends (hello, ASMR chopping and “one-pot recipes”), and be yourself.
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Food Is Personal — Make It Yours
Whether you’re flipping dosas or baking banana bread, your unique twist is what sets you apart. The creators we love today started with heart, not fancy gear. So roll up those sleeves — your kitchen could be the next big thing on everyone’s feed.
