Is the Western Labubu trend now taking over Indian Creators?
If you’ve been scrolling through Instagram or Reels lately, chances are you’ve seen a cute, wide-eyed creature popping up more than once. Meet Labubu, the adorable Western collectable that’s become the latest obsession among Indian influencers. And honestly? We’re loving it.
This isn’t just another passing fad. Labubu is turning into a full-blown aesthetic, think plush bags, keychains, phone covers, and even full outfits inspired by its quirky charm. What started as a niche Western trend has now crossed over into Indian fashion and lifestyle, and creators are putting their own spin on it.
Influencers like Nagma Mirajkar, Shantanu Dhope, and Shreya Siddharth Arora have recently jumped on the Labubu wave, and their content is nothing short of delightful. It’s not just about showing off merch, it’s about how they’re making Labubu part of their everyday style.
Take Shreya, for example. Instead of buying a ready-made Labubu, she gave us a super fun DIY tutorial, making one entirely from plastic balls and socks. It wasn’t just creative, it was accessible. That’s what makes this trend so lovable. It’s not about price tags; it’s about personal expression.
And if you thought this was only about toys, think again. Labubu-inspired bags and accessories are becoming lifestyle statements. The chunky bag charms? The pastel hues? The mix of cute-meets-edgy? It’s all very now. There’s something strangely comforting about carrying a bit of joy literally on your arm.
What’s beautiful is how Indian creators are owning the trend. They’re not just copying—they’re creating. They’re giving the Labubu aesthetic a uniquely desi flavour, blending street style with cuteness in a way that feels fresh and fun.
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As someone who loves watching new trends bloom, this feels like a movement worth celebrating. It’s playful, expressive, and inclusive. Whether you’re a hardcore fashion girlie or just someone looking to add a pop of joy to your look, Labubu might just be your new best friend.
So if you haven’t met Labubu yet, now’s the time. Trust me, your feed (and mood) will thank you.
