From Stands to Stardom
How Aaryapriya Bhuyan’s Viral IPL Moment Sparked an Unexpected Influencer Journey
The Indian Premier League is more than just cricket. It’s a digital spectacle where every ball, every crowd reaction, and every emotion has the power to trend. And in the 2025 season, Aaryapriya Bhuyan, a 19-year-old from Guwahati, proved just that.
During a high-voltage match between Chennai Super Kings (CSK) and Rajasthan Royals (RR), Aaryapriya’s spontaneous and heartbroken reaction to MS Dhoni’s early dismissal was caught live on camera. Within hours, the internet turned her expression into a viral meme. But what followed wasn’t just a meme moment—it was the birth of a social media star.
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Her Instagram follower count exploded—from under a thousand to over 300,000 in just a few days. Major brands like Swiggy and Yes Madam reached out, eager to collaborate. Aaryapriya responded in style. Her first brand video carried the cheeky caption, “Collab for a reason.” In another campaign, she humorously quipped, “I was sad when Dhoni got out, but then I got a free Korean cleanup.” She turned heartbreak into humor, and social media lapped it up.
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Her content quickly went viral, gathering millions of views and thousands of likes. Netizens were impressed—not just by her emotion but by how swiftly she turned a fleeting moment into a full-fledged influencer career. One user said, “She became an influencer at 19,” while another joked, “Dhoni made her career even after getting out.”
In today’s digital age, IPL isn’t just about players—it’s also about the people in the stands. Aaryapriya’s story is proof. Her rise reflects the power of real-time reactions, relatability, and how authenticity can spark influence.
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My take?
It’s a modern fairytale—equal parts emotion, timing, and opportunity. While CSK fans mourned their loss that night, the internet found a new face to root for. In a season packed with on-field drama, Aaryapriya Bhuyan became one of IPL 2025’s most unforgettable off-field stories.
