India’s creator economy got a major boost as the Indian Influencer Governing Council (IIGC) hosted its Bombay Meet-up on April 12. The event brought together a powerhouse lineup of influencers, marketers, and brand leaders to spark conversations about the evolving digital content landscape.
With key representatives from Unilever, Spykar, Kotak Mahindra Bank, Publicis Groupe, ITC, CK Birla Group, and more, the gathering set the stage for a bold new initiative — the launch of the Indian Influencer Ratings, a first-of-its-kind weekly leaderboard spotlighting creators who are making a real difference.
Sahil Chopra, Chairman of IIGC, shared, “Influencer marketing in India is maturing. With these ratings, we aim to bring credibility, structure, and consistency to the space. It’s not just about virality; it’s about influence that matters.”
The weekly ratings will feature 20 winners across four categories:
Trendsetters: Creators who shape the culture and inspire others
Underdoggs: Rising stars with loyal, growing audiences
Don’t Do That: Content that violates community or ethical standards
Brand Influence: Campaigns that nailed creativity and engagement
Speaking at the event, Sushant Divgikar aka Rani KoHeNur, said, “It’s refreshing to see a system that values depth over noise. Real recognition like this motivates us creators to keep innovating.”
The meet-up also sparked discussions on the recently launched Code of Standards, which earned praise from both creators and brands. The Code is designed to guide ethical influencer practices and foster a transparent ecosystem.
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As a next step, the Council plans to launch certification programs, memberships, and platform partnerships to further elevate India’s growing creator economy.
