In a viral video that has taken social media by storm, social media influencer Shaikh Maryam Ali is seen throwing coffee at a Calvin Klein store staffer during a visit to Sarath City Capital Mall in Hyderabad. The incident, which unfolded inside the upscale shopping destination, has not only ignited widespread criticism but also stirred conversations around influencer accountability and public behavior.
The now-infamous clip was originally shared by Maryam Ali herself on Instagram, where she alleged that a female employee of the Calvin Klein store laughed at her upon entering. Offended, Ali approached the staff member to confront her, but the employee reportedly denied the accusation. Matters escalated when, according to Ali, the staff behaved rudely towards her and the children accompanying her—allegedly asking them to dispose of their drinks.
Visibly angered, Ali reacted by throwing her coffee at the employee. The video also captures her later in the mall restroom attempting to clean the coffee stains from her jacket, some of which splashed back onto her during the altercation. In a follow-up video, she ranted about the “arrogant and disrespectful” service she received and called for a boycott of the Calvin Klein outlet at the Hyderabad mall.
The incident has ignited fierce backlash online. Many netizens have called for Sarath City Capital Mall and Calvin Klein to take strict action against the influencer, labeling her behavior as unacceptable and entitled. “People like this shouldn’t be allowed to mistreat retail staff and get away with it,” read one popular comment.
While Maryam Ali insists she was mistreated, there has been no official statement from either the store or the mall authorities. The silence has only added fuel to the public outcry, with many demanding that brands and commercial establishments not give undue importance to influencers who misuse their reach.
This heated episode highlights a growing concern about the conduct of social media personalities in public spaces. As influencer marketing continues to play a vital role in brand engagement, instances like these serve as reminders of the responsibilities that come with a large following.
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Moreover, the controversy has indirectly spotlighted Hyderabad real estate and lifestyle culture, as Sarath City Capital Mall remains one of the city’s top premium shopping destinations. Known for housing global brands and attracting celebrities and influencers alike, the mall is now caught in a PR storm.
Whether this leads to any legal action or formal apologies remains to be seen. What’s clear is that the digital world is holding influencers more accountable than ever—and the court of public opinion is quick to pass judgment when lines are crossed.
