What profession were you in before you started creating content, and when did you decide to take the plunge?
Content creation is my first legitimate job, as I started doing it full-time after graduation. I never sat for my placements. However, before graduation, I interned at Grazia as a fashion writer for almost six months.
When you started content creation, did you ever think you’d grow so much?
Not really, I began creating content as a hobby and never thought it could become a full-on career.
Any tips for budding creators? How is it different now than it was when you first started?
Be consistent and patient. It’s a journey with a lot of ups and downs, but if you keep working hard, you will reach your goals sooner or later. The difference now is that there is a market for every category of creators—whether micro, macro, or whatever. If your content is good enough, you can land brand deals early in your career, which wasn’t the case when I started. Back then, numbers mattered a lot more.
How cluttered is your space and what do you do to stand out?
It’s extremely saturated. I try to stay true to myself and how my audience has perceived me from the beginning. I maintain a sense of simplicity and stay connected to my roots to stand out.
Any crazy fan stories?
Haha, none. I have the sweetest fans who are just the right amount of crazy!!
Tell us about a brand you really enjoyed creating content for.
I recently launched my very own collection with Freakins, and I got to create some of the coolest content for it. We shot our launch video on a yacht, which was so thrilling, and the end result was chef’s kiss.
You can’t take long breaks from the internet, and no matter how you feel, you have to show up regularly. Do you sometimes feel under pressure to be consistent and post content regularly?
Yes, definitely. There’s always that pressure to constantly show up, no matter how you’re doing mentally or physically. I felt this pressure stronger than ever when I fell ill earlier this year and was bedridden for weeks. The only thing I could do was take it slow and believe that my loyal audience would understand.
What was the defining moment for you?
The defining moment for me was getting my first long-term brand deal with a good payout. It made me feel independent and strong. That moment validated all the hard work and made it feel worthwhile.
How is content creation different from other professions? What are the perks and challenges?
It’s a 24/7 job—you never stop working in this profession. That can be both a blessing and a curse.
Tell us about the ups and downs you’ve experienced before you got this far.
I’ve experienced the highest highs and the lowest lows in this field. I launched my own collection, worked with dream brands, collaborated with celebrities, made a name for myself, and most importantly, earned a living from my passion. However, I’ve also had days where I had to push myself to keep the work going and stay positive, even when things seemed to be falling apart.
Which is your most viral reel ? How long did it take you to create it, and did you anticipate its success? Reel Link
It’s actually a fashion hack reel I made last winter, which has 42 million views. I didn’t expect it to blow up to this extent. It took me an hour to shoot and another hour to edit.
Reel Link – https://www.instagram.com/reel/C0zAwd_IgyW/?igsh=MWU5a3k5aHRqb2dmag%3D%3D
Who are your favorite content creators and who do you wish to collaborate with?
My biggest wish is to collaborate with Shraddha Kapoor! She has mastered the content game beautifully, besides being an actor, and I look up to her a lot.
