How did your content creation journey kick start?
I was in a very toxic and co-dependent relationship when lockdown hit, and I had no one to talk to, I had no friends, I didn’t like speaking to my parents, and my boyfriend at that time never had time for me. But I am a person who loves talking, so I talked to the camera, and I fell in love with it, and the rest is history.
What piece of tech is your favourite (except smartphone)
Wireless earphones because nothing beats blasting Taylor Swift music in Mumbai locals.
Assuming Instagram is shutting down in 24 hours, what will you do?
Download all my content, wait for the next big thing, and then post it there. While I try to gain an audience there, I would work a tech job.
Do you have an industry mentor? (If yes, who?)
I don’t have a mentor, but I look up to Taylor Swift and am in constant awe of how strategically she posts everything she does and how, even without sharing much of her personal life, she has this insane connection with her audience.
Tell us about a project that you are the most proud of.
It’s not a project, but I did take my parents on a trip to Dubai; it was their first international trip, and it was the first time I felt proud of myself and my work.
Give us one or more hashtags describing you
First would be #Rebel and also #raw #genz #bold
Can you describe a behind-the-scenes / blooper that happened during a shoot but didn’t make it into the final content piece?
When I was shooting my first few videos, my parents did not know about it; I was dressed up as a boy for my video, and my mom walked in. She saw me top to bottom 5 times, rolled her eyes, and left traumatised.
What’s the first-ever trend that you hopped on?
It was a funny TikTok trend about album covers.
What will the creator landscape look like in 10 years from now?
I believe this is only the beginning of the era of social media. In the next ten years, we will see exponential growth in the number of people making content and increased influencer marketing budgets for brands. However, there are no metrics to detect the ROI of a brand campaign and track the impact/sales made by said influencer. This will change in the coming years as brands become more familiar with social media marketing. Once that happens, only the influencers who actually “influence” can make money off social media, which will be very interesting to see.
What are the platforms you are active on – how do you decide what goes where?
I am active on IG- where I post short-form content and real-time life updates on stories, and on YouTube – where I post vlogs from my trips.
What is your dream project?
Someone wise said, “Do not tell the world your dreams until they become true.” So I will manifest in silence and tell you all as soon as it is done!
Advice you would like to give to budding creators.
Be yourself if you want to do this for a long time; otherwise, pretending to be someone you are not will be too exhausting. Do not be afraid to cringe.
