What profession were you in before you started creating content, and when did you decide to take the plunge?
Chaitali: I was a facilitator at an IB school, setting up Montessori teaching environments, managing events, and handling choreography. I’m also an IELTS coach, which I still continue.
Harshil: I am a businessman.
We decided to take the plunge into content creation in August 2023
When you started content creation, did you ever think you’d grow so much?
To be honest, not really. We just went ahead and did it.
Any tips for budding creators? How is it different now than it was when you first started?
Be consistent and disciplined, know what your audience loves, and serve it in different ways. It’s different every single day since more and more people are creating content, so you always have to think about what makes you stand out.
How cluttered is your space and what do you do to stand out?
It is quite cluttered, but to stand out, we try to be natural and present what we preach.
Any crazy fan stories?
We remember this time when we were in New York, a group of girls passed by, and a few seconds later they came running back to us, screaming that we are celebrities.
You can’t take long breaks from the internet, and no matter how you feel, you have to show up regularly. Do you sometimes feel under pressure to be consistent and post content regularly?
Yes, definitely. The demand for fresh content is high, and taking long breaks isn’t always possible. Consistency is key, but it can sometimes feel overwhelming to always be “on.”
What was the defining moment for you?
The defining moment for us was when people started recognizing us everywhere we went. It made us realize how far we had come and how much our content was connecting with people. That recognition gave us the drive to keep going and keep creating
How is content creation different from other professions? What are the perks and challenges?
Content creation offers more creative freedom and flexibility, unlike traditional jobs. The perks include being your own boss, creative control, and the ability to reach a global audience. The challenges are to constantly come up with creative ideas and showing up everyday.
Which is your most viral reel? How long did it take you to create it, and did you anticipate its success? Reel Link
Haha! Our most viral reel was made in just an hour. It’s about how men show their love versus how women do. Honestly, we didn’t think it would get that many views!
Who are your favorite content creators and who do you wish to collaborate with?
We absolutely love Viraj Ghelani. Since both of us are Gujju, we connect well with his content and would love to collaborate with him.
What’s next for you?
Currently, we’re focused on creating even better content every day, pushing our creativity, and exploring new ways to connect with our audience.
