What profession were you in before you started creating content, and when did you decide to take the plunge?
Initially, I explored several different jobs, ranging from teaching elementary math to students up to class 8, working in a biscuit factory, and managing social media marketing for a company. My last full-time position was as a stockbroker, where I earned around 16K a month. However, after just two months, when my gaming page started to take off, I decided to quit and dedicate myself fully to my passion—gaming. I wasn’t earning much at first, but I stayed committed because I wanted to build a career around gaming. Over time, my YouTube content started gaining traction, and that’s how I reached where I am today.
When you started content creation, did you ever think you’d grow so much?
I started my content creation journey on January 16, 2017. Back then, I used to make story-based game play videos, such as Batman: Arkham Knight, Battlefield, Final Fantasy, and many more. Like most kids, I used to play games with my father, but for me, it became much more than just a hobby. I really got into gaming around 10th grade when I discovered PC games. I spent a lot of time watching gaming videos on YouTube, and I was fascinated by them. I wanted to do something similar myself. Honestly, I had no idea you could earn so much money in this field, but what really drove me wasn’t just the money—it was the fame and the love people showered on gamers. Seeing how they made people happy through gaming content gave me a sense of purpose. I wanted that kind of recognition more than anything else.
Any tips for budding creators? How is it different now than it was when you first started?
From personal experience, if you want to become a successful content creator, the key is to truly understand what your audience wants to watch. Instead of focusing solely on what you want to create, it’s crucial to align with the trends and what viewers are already searching for. For example, I might want to play a game for fun, but before I create content around it, I always do some quick research to see if it’s something that will work on YouTube. Checking out what’s trending is essential. Then, build something around that—something that reflects your content style but also resonates with the audience.
How cluttered is your space and what do you do to stand out?
Oh! It’s quite cluttered. Compared to when I started, there are now many creators in the space doing similar content. What sets me apart is that I create stories around the games I play, almost like episodes with something new in each one. Even in games that are hard to alter, like story-based games, I always try to add fresh elements. For sandbox games like Minecraft or Roblox, where there isn’t a set storyline, I try to create my own narratives. These games let you build your own stories, and that’s what I focus on. I try to keep things unpredictable, so my content always feels fresh.
Any crazy fan stories?
More than funny, I guess it was a crazy incident. I was shooting a special video in Almora, a district in Uttarakhand. While I was there, I happened to meet a subscriber. We were both in our cars—he was driving his, and I was in mine. He waved at me and tried to make a right turn while we were in a hilly region. There was a steep road going up, and right next to it was a large stone. In his excitement, he accidentally drove over the stone, and half of his car’s bumper came off!
Now, if I were in his shoes, I would have stopped to check what had happened. But instead, maybe in an attempt to impress me, he just reversed, drove forward again, and took off, leaving the bumper behind. It was hilarious and a bit of a disaster at the same time—he literally drove off up the hill without a bumper! It was one of those moments that was both tragic and incredibly funny.
Tell us about a brand you really enjoyed creating content for.
I’ve done a lot of brand collaborations, and honestly, I’ve enjoyed all of them. But if I had to pick one that really stands out, it would have to be with FamPay. I think it was back in 2022. Not only did they pay me well, but it was also a full-blown TV advertisement shoot, which made it even more memorable. I was actually acting in it, wearing old-man makeup, and there was a scene where I played a younger guy selling something. It was really fun and a unique experience for me—definitely the one that still lives rent-free in my mind.
You can’t take long breaks from the internet, and no matter how you feel, you have to show up regularly. Do you sometimes feel under pressure to be consistent and post content regularly?
Absolutely, there are times when I feel like taking a long break—maybe for two weeks. But whenever I do take an extended break, I start missing my work, and that’s when I realize how much gaming is part of my life. Initially, I used to feel a lot of pressure to constantly produce content, and I would think, “What kind of life am I living? There’s so much work, so much content to make. I am always busy.” As creators, it’s definitely not a typical 9-to-5 job. We’re always thinking, always on the lookout for new ideas and inspiration to create content. So, while it’s a lot of work, I’ve found that short vacations, like for three or four days, are usually enough to recharge me and help me get back to doing what I love.
What was the defining moment for you?
As I mentioned, I started making content back in 2017, but honestly, it wasn’t going that great at first. I was juggling full-time jobs while trying to create gaming content. For those first few years, it felt like I was constantly shifting between work and my passion. The real defining moment in my career didn’t come until 2021, so it was a long four-year journey.
In 2020, things started to pick up a bit. I began creating better content, meeting new people, and my views started improving, but it still wasn’t that “breakthrough” moment. That came when I started the Sleet SMP with my friends. We were playing Minecraft together, building, and creating stories within the game, and everything was going well.
At that time, there were already big creators in gaming, like Stella. But for me, playing with my friends—who weren’t creators, just my buddies—and creating stories around our gameplay was when things really clicked. I remember hitting 23,000 live viewers during one of those moments, and it felt huge. That’s when I realized, “I’ve actually done something here.”
Since then, I’ve seen my live viewers go up to over 110,000, but back then, that 23,000 milestone was my first real defining moment. It made me feel like I’d finally made an impact.
How is content creation different from other professions? What are the perks and challenges?
For me, content creation is really different from other professions. Sure, hard work is a common factor in any job, but content creation is more than just putting in the hours—it’s about giving your all, mentally and creatively. Take my experience with the Sleet SMP: it’s not just about playing; it’s about constantly thinking of new ways to create. Most of the time, I’m thinking more than actually creating—always planning what’s next, the next video, the next idea, the next trend.
It’s not a typical 9-to-5 job where you complete a task and clock out. The work stays with you 24/7. We know how to record and create content, but the execution is always different because every piece of content has to be unique. Viewers won’t keep watching the same thing over and over, so that constant need for fresh ideas is the biggest challenge.
But of course, there are clear perks. Once you start doing well and build a name for yourself, the money follows. I initially got into YouTube for fame, and though I still have a long way to go, the financial rewards are a great bonus. The real challenge, though, is that it never stops. Even on vacation, I’m thinking about what’s next, what the audience wants, and how I can adapt. It’s demanding but rewarding.
Tell us about the ups and downs you’ve experienced before you got this far.
There were definitely a lot of downs before I reached where I am today. For any gamer or content creator, one of the first challenges is gaining parental approval. I never got support from my parents—they couldn’t understand how someone could make a name and earn a living by sitting in front of a computer. To them, it just didn’t seem realistic.
That initial challenge was significant, but there were many others as well. There’s also a bit of luck involved in this journey; hard work alone doesn’t always guarantee success. You have to be in the right place at the right time.
There were many struggles along the way. When I was creating content, I was loud and expressive. I shouted, laughed, and sometimes even got angry—things that are essential for entertaining an audience. My father didn’t quite understand this, and there were times when he would cut the electricity to the whole house just to make me stop streaming. Yeah! We went to that extent.
But despite all those challenges, now, I stand proud, knowing that my parents are also proud of where I’ve reached. Their initial resistance has turned into support. Looking back, the journey was tough, but it’s made the success even more rewarding.
Which is your most viral reel? How long did it take you to create it, and did you anticipate its success? Reel Link
The most viral video I had was with my cousin sister, and it’s funny how it all came together. It took me only about five to ten minutes to come up with the idea and shoot the video. In contrast, when I create gaming content, I usually spend an entire day just brainstorming. I honestly never anticipated the success of that reel. I thought it might reach around 5 million views, or if I got lucky, maybe 10 million. But to my surprise, it’s now sitting at around 56 or 57 million views! It’s crazy how quickly it took off.
Who are your favorite content creators, and who do you wish to collaborate with?
My favorite content creator has to be Bhuvan Bam. I used to watch him even before I started my own channel, and I really look up to him—not just for his content but for how he’s made such a significant impact. He remains relevant in an ever-changing landscape, which is impressive in itself. Bhuvan is producing amazing shows like Taza Khabar and Dhindora, along with films that showcase his talent. I’ve met him a few times, and I genuinely hope to collaborate with him one day. I don’t just want to create any content together; I want it to be something special. I’m waiting for that perfect idea to strike, something that feels right. When it happens, it will be a dream come true!
What’s next for you?
What’s next for me is quite exciting! I can’t reveal too much yet, as it’s a bit of a secret, but I can say it’s something really different that I’m working on. It involves gaming and streaming, but it’s going to be crazy different from anything I’ve done before. Let’s hope it turns out as great as I imagine. Please keep me in your thoughts!
