What profession were you in before you started creating content, and when did you decide to take the plunge?
Before I started creating content, I was working full-time in a corporate job. During that time, I discovered motorsports, and what started as a weekend hobby quickly turned into a full-blown passion. However, balancing my job with training and participating in events became difficult. I knew there was huge potential in the field, but my job was holding me back. After nine years in a secure, well-paying role, I made the bold decision to leave and dive into a promising but uncertain future. It was a big leap, but one I’m so glad I made!
When you started content creation, did you ever think you’d grow so much?
When I started creating content, I never imagined it would grow this much. My passion for cars and driving has always been at the heart of what I do, and I think that really came through in my work. It’s been an amazing journey of learning, evolving, and constantly pushing my limits.
Any tips for budding creators? How is it different now than it was when you first started?
For budding creators, my top tips are consistency, authenticity, and adaptability. Stay true to your unique voice, but remain open to evolving with trends. Above all, sustained success comes to those with the biggest fire inside—driven by a burning desire and unwavering belief in their dreams. While the space is more competitive today, it also offers more opportunities to carve out your niche and stand out.
How cluttered is your space and what do you do to stand out?
Initially, my space wasn’t cluttered because I carved out a niche in supercars, sports cars, and luxury vehicles. While many new creators have since entered the space, it doesn’t bother me. My focus is always on upskilling in every area and delivering valuable content. I firmly believe that when you’re true to yourself and authentic in what you do, competition ceases to matter.
Any crazy fan stories?
Yes, one fan traveled across cities to meet me and brought a customized gift featuring highlights from my content. It was touching and a great reminder of the impact content can have!
Tell us about a brand you really enjoyed creating content for.
Mercedes Benz India
You can’t take long breaks from the internet, and no matter how you feel, you have to show up regularly. Do you sometimes feel under pressure to be consistent and post content regularly?
Absolutely, there’s definitely pressure to stay consistent and post regularly. While I love creating content, there are times when it can feel overwhelming to keep up with the pace. However, I’ve learned to manage that by expanding my team, delegating, planning ahead, and taking breaks when necessary, even if they’re short, to avoid burnout.
What was the defining moment for you?
The defining moment for me was realizing the true impact my content had on my audience. The overwhelming positive feedback and support were humbling and fueled my drive to create even more meaningful content. That’s when I knew this was more than just a passion—it had become my purpose.
How is content creation different from other professions? What are the perks and challenges?
Content creation is different because you’re constantly sharing your life and ideas with the world. The perks are creative freedom, flexible hours, and connecting with people globally. But it also comes with challenges like constant ideation for multiple platforms, and balancing your personal life with the pressure to keep posting regularly.
Tell us about the ups and downs you’ve experienced before you got this far.
There have definitely been both ups and downs along the way. The highs come from seeing my content resonate with people, building a supportive community, and getting amazing opportunities. But the lows include dealing with self-doubt, the pressure to constantly create, and the fear of burnout. It hasn’t always been easy, but each challenge taught me something valuable and helped me grow.
Which is your most viral reel? How long did it take you to create it, and did you anticipate its success? Reel Link
My most viral reel took off unexpectedly! It only took me about an hour to create. Honestly, I didn’t anticipate its success at all. It’s funny how sometimes the content you least expect to go viral ends up resonating the most with people.
Who are your favorite content creators and who do you wish to collaborate with?
I have so many favorite content creators, it’s hard to pick just one. However, I’d love to collaborate with Jay Shetty. I’m a big fan of his podcasts, and I believe we share similar values, especially when it comes to spreading positivity and meaningful insights.
What’s next for you?
Next, I’m focusing on expanding my content and exploring more meaningful projects. There’s always room to grow, and I’m eager to keep pushing my creative boundaries.
