Kaashvi
@kaaashvi | Gaming & Lifestyle
Q1. How did @kaaashvi come into the world of content creation
– My gaming journey began during the COVID-19 lockdown in 2020 when I started playing Call of Duty Mobile (CODM) to pass the time. During one session, I matched against a prominent CODM Esports player who was streaming live. I played so well that he started accusing me of cheating on his stream, reinforcing the stereotype that women aren’t as skilled at gaming. Thankfully, I had recorded my gameplay, so I created a new YouTube channel to share my perspective and clear my name. That video gained a lot of traction and went viral, igniting my interest in gaming professionally. As my passion for gaming grew, I decided to leave my finance job in Singapore and join 8Bit Creatives, where they saw my potential and gave me the opportunity to pursue a full-time career as a gaming creator.
Q2. E-sports is now looked upon as a career option, your thoughts?
– Esports in India has made significant strides in the past few years, evolving into a legitimate career path. Major tournaments with large prize pools are now broadcast on mainstream television and streaming platforms. India even participated in the Asian Games last year, where Esports was included as an official medal event. One of the biggest milestones for Indian gaming was when our creators from 8Bit Creatives met with Prime Minister Narendra Modi to discuss the growth and future of the country’s gaming industry. It is an exciting time to be part of this rapidly expanding industry and to make a difference.
Q3. A memorable fan experience?
– I had a humorous experience that highlights how some people in India underestimate female gamers. At a recent event, I was at a stall checking out a new game when a guy began explaining the basics of Battle Royale games to me, unaware that I am a gaming creator. I let him go on for a while, but then my friend couldn’t contain her laughter and revealed that I had a YouTube channel. His reaction was absolutely priceless.
Q4. Instagram or YouTube?
Both serve different purposes, so it is difficult to choose just one. Instagram is fantastic for sharing moments from my everyday life and connecting with my fans on a more personal level. YouTube, on the other hand, is essential for live streaming and longer-form content, like gameplay videos and vlogs. I think they complement each other beautifully, and I use both to engage with my audience.
Q5. What other creators do you enjoy watching
– I follow quite a few creators, both within the Indian community and beyond. I obviously enjoy watching my incredibly talented 8Bit Creatives teammates because of their unique and relatable content. Outside of our organisation, I really like content from creators like Mythpat, Beast Boy Shubh, and Ryan Trahan. Then there are notable female creators such as Xyaa and Kydae, who are fantastic role models and have made significant strides in the gaming world.
Q6. As we look back on Exhibit’s 18-year anniversary, how do you see the content creation journey has evolved over the years?
– Content creation, which began as a simple way to share personal stories or hobbies, has now evolved into a thriving industry where people can build careers by producing high-quality content. The large and loyal fanbases that creators have cultivated also allow brands to connect with their target audiences more authentically. In the gaming industry, creators have become trusted endorsers for both endemic and non-endemic brands. Apart from gaming, creativity across all sectors has surged with a greater focus on community engagement. As creators wield significant influence over their audiences, it is inspiring to see so many of them use their platforms to drive positive change in society. I feel proud to be a part of this community and witness its meteoric growth.
