What profession were you in before you started creating content, and when did you decide to take the plunge?
I’ve been acting since I was 17, and social media has been part of my journey, as I was spotted on Facebook. I’ve been on Instagram since it started, but when it became a video-heavy platform, I started doing a lot of silly videos. Then, when my brand came into the picture, it became very much brand-oriented.
When you started content creation, did you ever think you’d grow so much?
I never thought it would reach a point where I would be asked whether content creation was in my plan. I was just making videos, and when people started noticing what I was doing, whether it was a beauty reel or just me flipping my hair or talking about my brand, somewhere, it just connected with people.
Any tips for budding creators? How is it different now than it was when you first started?
When we started, we all were trying to figure out what was working and what was not. So, I would advise keeping it real because nobody is like you. Stay true to what you want to do and who you are; that will be your IP.
How cluttered is your space and what do you do to stand out?
It is a very cluttered market, especially for influencers and creators. I would say standing out is just being true to yourself. For me, talking about hair worked, and that eventually became my IP.
Any crazy fan stories?
For me, there’s only one brand I like creating content for, and that’s Nish Hair.
Tell us about a brand you really enjoyed creating content for.
I can’t live without the Internet for too long because my business depends on it, especially when I need to create content for other brands. It’s scheduled for certain days, so I can’t go away from it for too long.
You can’t take long breaks from the internet, and no matter how you feel, you have to show up regularly. Do you sometimes feel under pressure to be consistent and post content regularly?
Do I feel under pressure to be consistent? Not when it comes to my page but when it comes to my brand page for Nish Hair. I do feel that I need to stay consistent because I can not be consistent. I mean, until today, I create original content each day and post two videos.
What was the defining moment for you?
I can’t pinpoint one defining moment, but the day my Shark Tank episode was released, I think whatever content I created post that day or anything I did was noticed more by people.
How is content creation different from other professions? What are the perks and challenges?
Content creation is different from other professions. Here, you need to look good all the time, especially when it comes to brand-oriented content. I work in the beauty and lifestyle categories.
So, looking perfect, having great lighting, and making sure the product looks the best are cons, but a pro would be that you sometimes get a lot of free products.
Which is your most viral reel? How long did it take you to create it, and did you anticipate its success? Reel Link
The most viral reel of mine is me removing hair and saying I’m “Nish Hair ki Malkin”.
Link: https://www.instagram.com/reel/C3Z9bqnIbiU/?igsh=d3NzOXA2dGR6eHc1
Whttp://Link: https://www.instagram.com/reel/C3Z9bqnIbiU/?igsh=d3NzOXA2dGR6eHc1ho are your favourite content creators, and who do you wish to collaborate with?
I love Prajakta Kohli as a content creator, and then there’s Kusha Kapila. She’s so cool, I would like to be friends with her.
What’s next for you?
I have several projects in the Hindi film industry, and in terms of business, I would really want to make it a 100 crore company this year, minus share.
