What profession were you in before you started creating content, and when did you decide to take the plunge?
My professional has always been Music… its been my life since I was born.
When you started content creation, did you ever think you’d grow so much?
I started content creation way back in 2012 but didn’t see any success until recently. This is just the beginning for me; I have a long way to go. That said, I’m very grateful to have come this far.
Any tips for budding creators? How is it different now than it was when you first started?
The ground rules are discipline and consistency. If these two things are met, the changing times won’t affect anything.
How cluttered is your space and what do you do to stand out?
I’ve tried to create a niche for myself. I keep challenging myself to create content that no one else can replicate. This helps me stand out.
Any crazy fan stories?
A fan stood outside my office for over a month just to meet me.
Tell us about a brand you really enjoyed creating content for.
I enjoy creating content for all music and tech brands. Nothing in particular stands out, but I’m very tech-savvy and love new innovations and musical instruments. So, when I do create something, I put my heart and soul into it.
You can’t take long breaks from the internet, and no matter how you feel, you have to show up regularly. Do you sometimes feel under pressure to be consistent and post content regularly?
It’s definitely hard work and requires long hours. But when you love what you do, it’s always fun and entertaining, not a source of pressure.
What was the defining moment for you?
The defining moment for me was when I started creating multi-instrument videos. It was the most satisfying experience.
How is content creation different from other professions? What are the perks and challenges?
Content creation is a beautiful, creative process that demands a lot of positivity. Your mind needs to be constantly working to come up with something unique every day. Regular professions, like being a CA (Chartered Accountant), are more methodical and monotonous, without much room for creative input.
Tell us about the ups and downs you’ve experienced before you got this far.
I’ve been on social media for over 15 years and didn’t see any success until just a year and a half ago. The struggle is in finding your footing, but once you figure out what the audience wants from you, it’s about tailoring your content for them.
Which is your most viral reel? How long did it take you to create it, and did you anticipate its success? Reel Link
I feel this reel showcases my talent very well. It took me over 7-8 hours to complete the entire process. I had a feeling it would do well, and I’m very happy with its success.
Reel Link: https://www.instagram.com/reel/DALchBOCeeq/?igsh=N2JmeHBnYjk4azJj
Who are your favorite content creators, and who do you wish to collaborate with?
I have a lot of favorites, and Sai Godbole is one of them. I would love to collaborate with some international names, like Jacob Collier.
What’s next for you?
Lots of music, many more innovative ways of playing multiple instruments, movies, background scores, and lots of concerts.
