What profession were you in before you started creating content, and when did you decide to take the plunge?
I was into theatre and wanted to become a choreographer or maybe an actor.
When you started content creation, did you ever think you’d grow so much?
When I started content creation, the sole purpose wasn’t to grow, but to grow while providing entertainment to the audience.
Any tips for budding creators? How is it different now than it was when you first started?
You shouldn’t compare your journey to someone else’s. Everyone has a different path and it’s about the quality of your work. If you’re chasing quality and not quantity, then you are the real winner.
How cluttered is your space and what do you do to stand out?
See, every day there’s a new budding creator out there, and like I mentioned earlier, I don’t look at people with envy. As for standing out, I’m still figuring that out. I’m still experimenting and enjoy being in this zone where I don’t want to settle.
Any crazy fan stories?
I was shooting for my show in Lucknow, and we were strolling around the market in an e-rickshaw. Our driver was speeding, and we almost had a bad accident with another rickshaw. The driver of the other rickshaw chased us down, ready to fight. In the midst of this, a female passenger in the other rickshaw recognized me and asked for a picture. So, we clicked a photo in the middle of this Mission Impossible-style chase!
Tell us about a brand you really enjoyed creating content for.
I collaborated with a brand called ‘Alt’ for their smartwatch launch, and for that video, I had to do a rap, something completely out of my comfort zone.
You can’t take long breaks from the internet, and no matter how you feel, you have to show up regularly. Do you sometimes feel under pressure to be consistent and post content regularly?
You can’t take long breaks because people consume so much content now—like 5-6 reels in a minute. If you don’t show up, they’ll move on. It’s easy to forget. However, I believe if you’re forcing yourself to create content when you’re not happy or motivated, that’s when it becomes a loss.
What was the defining moment for you?
There have been a few defining moments, but for me, nothing beats the feeling when someone recognizes me in front of my parents.
How is content creation different from other professions? What are the perks and challenges?
Content creation is very different—or maybe it isn’t; it depends. Like any profession, there are deadlines and goals to meet. The perk, I’d say, is the fast money. The challenge is standing out in such a saturated market.
Tell us about the ups and downs you’ve experienced before you got this far.
I’d like to focus on the downs. I went through a phase of 6-9 months where I didn’t grow at all—no new followers, no increase in views. But I didn’t lose followers either, and that, I believe, is key.
Which is your most viral reel? How long did it take you to create it, and did you anticipate its success? Reel Link
My most viral reel is the Akshay Khanna reel. It took me 8 to 9 days to create because I really took the time to get into the character.
Who are your favorite content creators, and who do you wish to collaborate with?
Vishnu Kaushal, Dharna, and Samanway Kochhar are some of my favorites. As for collaborations, I’d love to work with Ranveer Singh. He’s not a creator, but he’s my idol, so why not?
What’s next for you?
I want to do something big and challenging.
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