Sanyam Sharma
@sharmajikabaddabeta | Fashion meets comedy
Q1. How did @sharmajikabaddabeta come into the world of content creation?
It was a long journey. It was the summer of 2018, so I was into theatre and decided to shift to Bombay to pursue my acting career. So I went to Bombay for six months, then luckily (read it fortunately) lockdown happened, and at that time, a lot of new content creators were emerging like Satish Ray and Rajesh Yadav and a lot of them, so I thought this is not a difficult thing to do, and they are not doing it right. So, I started creating content and created at least 15 to 20 videos. Then later, within two months, one of my videos went viral, and then I entered into this industry.
Q2. Fashion, lifestyle, Travel or Comic content, what do you enjoy creating more?
I enjoy creating comedy content more because it comes naturally. I find myself a humorous and a funny person. So, it’s very easy to create comedy content. I think it’s all about that tonality, your pauses and your take on a particular thing or situation. So I enjoy comedy more, but I want to enjoy fashion more because everybody wants to look good. Everyone wants to be appreciated for their looks, and somehow, it inspires people to look more good. And travel is something I wanted to do for a very long period of time but without money, you can’t travel. So now that I have some money and I can afford fashion, I am doing these 2 -3 things.
Q3. A travel destination on your bucket list?
Europe is on my bucket list. I want to spend at least 30 days there, going to small villages and cafes, sitting, thinking, observing, and writing.
Q4. A tech item you can’t live without, apart from your phone?
I can’t live without my phone, and apart from your phone, if you’re asking, then maybe a power bank because my phone’s battery has been low, always 5%, since my college days. So, power bank, maybe.
Q5. What other creators do you enjoy watching?
These days, I hardly consume any content, but creators like Shibani, Dolly, Kusha, and Govind greatly help to get to know what’s happening in the meme industry. So yeah, they are doing well, and their consistency inspires me a lot because I think I need to create consistent content, which I should work on, so these creators.
Q6. As we look back on Exhibit’s 18-year anniversary, how do you see the content creation journey has evolved over the years?
The content creation industry has been doing fabulous since the lockdown. Before that, many creators created content on YouTube and Instagram, but it became popular and mainstream after the lockdown only through Instagram Reels. So people are getting good work, they are getting recognized, and many people who want to get into movies are getting all the work they want to do. So it’s helping a lot and giving the creators good monetary benefits from their brand deals. Instagram appreciates the creators and does whatever they can to help them. In these past couple of years, many creator awards have been held. And this National Creators Award is a massive milestone in the creation industry. Our Prime Minister, Mr Narendra Modi, appreciated all the content creators. It was a huge step, so this industry will bloom more and inspire many people.
