What profession were you in before you started creating content, and when did you decide to take the plunge?
I used to do theatre in school and college. Then, I jumped into doing YouTube sketches and acting in them. Along with that came Instagram, and I realized it’s a profession I didn’t want to get out of. I had tried a journalism job but didn’t enjoy it as much. I enjoyed being on set for that one day in a month rather than working every single day and not enjoying any of it. That’s when I realized that acting, writing, and creating are more important to me and would bring me more happiness than anything else.
When you started content creation, did you ever think you’d grow so much?
When I started creating content, it was YouTube sketches, and luckily, my acting gigs went very well. When I started writing, I had this utterly stupid self-confidence. While you’re shooting or writing, you get a sense of whether it will go far. As a creator, if you have a lot of curiosity and ideas, you know it will go well in the long run.
Any tips for budding creators? How is it different now than it was when you first started?
The only tip I have for creators in any genre is to ask yourself: Are you doing this to create content or to get famous? If you’re genuinely doing it to create content, you will succeed eventually—it will take time, but you’ll make it. However, if you’re doing it to get famous or for clout, it won’t last in the long run, and it will affect you. Please choose carefully because many people take up content creation as a means to get famous, but it’s not that easy. Content takes a lot of time, effort, and hard work.
How cluttered is your space and what do you do to stand out?
The space is getting more cluttered day by day, and it’s only going to get worse. But the way to stand out is to not focus on the clutter. That’s the biggest truth. It’s essential to know who you are, what your vision is, and what you want to do, regardless of what others are doing. That’s the only way you can stand out.
Tell us about a brand you really enjoyed creating content for.
I enjoy creating content for every single brand, and I can’t name just one because there are a few. But I particularly enjoy when a brand gives me creative freedom. I’m not too fond of brands that restrict every single detail, from clothing to words, saying something might sound wrong. Since I come from a comedy-relatable genre, you can’t say something will sound wrong—comedy is meant to sound like that.
You can’t take long breaks from the internet, and no matter how you feel, you have to show up regularly. Do you sometimes feel under pressure to be consistent and post content regularly?
You are a slave to the algorithm, and every content creator knows this. You can’t just disappear from the internet. It’s frustrating because, at times, when you have a creative block, you still need to keep up with the algorithm. It feels like life is a race. But if you plan well, you can take breaks. If I plan my content a week ahead, I can manage to balance everything, even when the content isn’t my best.
What was the defining moment for you?
The defining moment was when the older generation started recognizing me. Someone in my mom’s office asked her, “Are you happy now?” That was a big moment for me. The younger generation is always up to date with trends, reels, and content on YouTube, but when older people start recognizing your work and different age groups are intrigued, that’s when you know you’ve made a mark.
How is content creation different from other professions? What are the perks and challenges?
The truth is, content creation is three times harder than other professions. I’m not diminishing other jobs, but a lot of people think it’s easy to just put up a camera and start, which isn’t true. Content creation involves thinking, brainstorming, writing, shooting, editing, and then seeing if the final product is worth it. It’s a 24/7 job. The perks are that you can do it from anywhere, and sometimes you get a lot of validation, which makes you question yourself less. But the major downside is that you’re your own boss. It’s your business, and you have to keep it running. That means you’re constantly thinking about content, even when you’re on holiday, unlike a regular job
Which is your most viral reel ? How long did it take you to create it, and did you anticipate its success? Reel Link
One of my most viral reels is one I did with Aditya; we collaborate often, and our reels usually perform well. This one was special because it was about chai. No matter how hot it is, we Indians love chai, and I was very irritated because of the heat, but all I could think about was chai, which I found hilarious. It’s such a typical Indian mentality. The reel reached 44 million views because every Indian relates to it. It was so much fun, and people from all walks of life could connect to it. It’s one of my favorite reels.
Who are your favorite content creators and who do you wish to collaborate with?
I have way too many favorite content creators. Every day, there’s something new from different genres, not just comedy, and I want to interact with them and learn about their process. It’s beautiful how creative everyone is. There are so many creators I want to collaborate with, and you’ll see many of them on my page.
