What profession were you in before you started creating content, and when did you decide to take the plunge?
Before I started content creation, I was doing my B.Arch and M.Arch. During my master’s, I started posting content related to makeup on Instagram as a hobby. Slowly, it became my passion, and I began being consistent on my page. I realized this was more than just a hobby for me; it became a passion. The more I posted, the more people started loving my content, and that motivated me to do better. As I grew on Instagram, it also opened up a lot of monetizing opportunities for me. That’s when I realized I could pursue content creation as a full-time job.
When you started content creation, did you ever think you’d grow so much?
I definitely did not think I would become a content creator or that I would grow so much on my page. It came as a shock to me. The early stages of content creation were difficult, especially when I had very few followers. But I think I was fortunate enough that things worked out the way they did.
Any tips for budding creators? How is it different now than it was when you first started?
The one piece of advice I have for creators starting out is to be consistent. Being consistent with posting is very important and also challenging at the beginning, but that’s what helps you grow. Also, find your niche and stick to it.
How cluttered is your space and what do you do to stand out?
Right now, it’s very cluttered, and the only way you can stand out is by being yourself and doing what you’re best at. Even though there are so many creators in the beauty category, nobody can be you. You are your superpower.
Any crazy fan stories?
Nothing too crazy, but yes, a lot of fans do come and speak to me in real life, and I feel nothing can beat that feeling. There’s this one sweet girl who goes to my gym, and the first time she saw me, she was awestruck and in disbelief that she met me in real life.
Tell us about a brand you really enjoyed creating content for.
I really enjoy working with brands that give content creators full freedom to create content for their ads. Some brands I love working with are FAE Beauty, Typsy Beauty, and Type Beauty.
You can’t take long breaks from the internet, and no matter how you feel, you have to show up regularly. Do you sometimes feel under pressure to be consistent and post content regularly?
I would say this is one of the cons of being a content creator because there’s no real break from social media. But it’s very important to take breaks as needed to avoid burnout. I make sure I don’t let the pressure of posting every day get to me.
What was the defining moment for you?
My defining moment has to be winning the “Emerging Makeup & Beauty Influencer of the Year” award. Every creator dreams of being recognized for their work, and I think this award did exactly that for me. Thanks to Exhibit for making one of my dreams come true.
How is content creation different from other professions? What are the perks and challenges?
Most people have the preconceived notion that content creation is just timepass or a hobby. But the truth is, content creation is work. It requires a lot of effort and time. One of the perks of being a content creator is that you get to decide when you want to work and when you want to take a break. The cons, of course, include job stability and income, which can vary from month to month, and being exposed to a lot of online hatred, which is something you cannot control.
Tell us about the ups and downs you’ve experienced before you got this far.
I’ve been doing content creation for four years, and my account only started reaching people in the third year. Those first three years were very difficult, and I had to be resilient and not give up on my dreams to achieve the reach I was expecting. When a lot of brands started reaching out to me for collaborations, it made me really happy, and I felt content.
Which is your most viral reel? How long did it take you to create it, and did you anticipate its success?
My first viral reel was when I created a South Indian Barbie look called “Barbie Goes to South India.” When the Barbie movie was released, I knew I wanted to create a South Indian Barbie look, and that reel went viral. It took 3-4 hours to create the look, but it was totally worth it.
Reel Link: https://www.instagram.com/reel/Cu1eRo1PrT8/?igsh=ZGRtcXZoanQydTdx
Who are your favorite content creators, and who do you wish to collaborate with?
I love Sushmitha so much, and luckily, I’ve already managed to collaborate with her. She’s such a sweetheart! Some creators I hope to collaborate with in the near future are Diksha Sachdev and Shreemayi Reddy—I love their work!
What’s next for you?
I’m planning to grow more on YouTube. I’ve just started there, so there’s still a long way to go!
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