What profession were you in before you started creating content, and when did you decide to take the plunge?
Before this, I was a social media marketer.
When you started content creation, did you ever think you’d grow so much?
I had been creating content for five years, but I didn’t have any followers. I started back in 2015 when I was a teenager. I had no idea I would work out as a full-time professional.
Any tips for budding creators? How is it different now than it was when you first started?
It is very different to create content in today’s day and age than it was when I started because back then, YouTube was the only platform where you could be a full-time content creator, and it was limited only to long-form content
How cluttered is your space and what do you do to stand out?
I don’t know if cluttered is the right word to use here. I think it’s a space with many voices, and the only way your voice will be heard is if it’s packaged, written and articulated nicely. The reason is that it’s not just what people like; it’s also what the algorithm thinks people will like. So you also have to consider that and figure out what kind of format works on what kind of platform, study that and create content for that particular platform. So the way to stand out is to try and improve with every video or every couple of videos that you’re trying something new and improving your craft.
Tell us about a brand you really enjoyed creating content for.
Oteria, Google, and Dot & Key have been a few of my favourites; they give me the freedom to experiment.
You can’t take long breaks from the internet, and no matter how you feel, you have to show up regularly. Do you sometimes feel under pressure to be consistent and post content regularly?
I think the biggest con of social media would be being unable to take a break without guilt. And that guilt ruins the idea of a break because you want to enjoy how far you’ve come and what you’ve created. But you don’t get to do that in a very honest sense because you’re either worried or guilty about taking a break and not showing up and everything. That’s where the professional and personal lines get blurred, which really messes up not just your life in general but your creative process.
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